How to Sell Link Building Services With Claude (2026)

Selling link building services is one of the simplest SEO businesses to start: you find companies that already care about rankings, show them that backlinks work, and charge a monthly retainer to build links for them. In the video below, Vasco lays out a five-step version of that business using Claude and Arvow, with a target of five to ten clients at $300 to $500 a month.

We went through it step by step, re-checked the tool pricing against today's live pages, and added the parts a new link building seller should think about before sending the first email: what the retainer actually costs you to deliver, and how to use proof honestly.

The five-step link building service

The whole plan fits on one whiteboard:

1. Find businesses on page two of Google, or at the bottom of page one.
2. Look at their backlink profile (the video marks this optional).
3. Reach out: tell them backlinks are what they're missing, and show proof.
4. Deliver with an automated backlink tool or a free Claude prompt, on a monthly retainer.
5. Scale to five to ten clients at $300 to $500 a month.

The note under the list sets expectations better than the video's title does. As Vasco puts it, getting the links is a matter of clicking a few buttons; convincing a business that it works, and that you're the one to do it, is the real job. The rest of this guide is organised around that.

Step 1: Find prospects who already know they need SEO

The targeting idea is the strongest part of the video. A business ranking on page two, or in positions 8 to 10, gets almost no clicks for that keyword, but it's clearly trying. Someone there has invested in SEO, knows what it is, and knows they're close. That makes them far easier to sell to than a business with no website or one that doesn't rank at all.

Two refinements make this list better:

• Choose high-ticket niches. The video says it works for local services, products, agencies and software alike, and recommends high-ticket ones. A retainer of $300 to $500 is an easy decision for a business that earns thousands per customer, and a hard one for a business that earns $30.
• Check that the page is actually theirs. Page two is full of listicles, directories and Wikipedia. You want the business whose own page is sitting just out of reach, not a publisher that ranks for everything.

Step 2: Read their backlink profile before you pitch

The video calls this step optional. We'd keep it, because it's what turns a generic email into a specific one. In Ahrefs, enter the prospect's domain, open Backlinks, and set the filter to One link per domain so each linking site appears once:

This view tells you what to say. A profile made almost entirely of "best X tools" listicles, like the one above, is a business that gets mentioned in round-ups but has few links from its own niche's non-commercial sites. A local business with a dozen directory links has a different gap. Name the gap in your email. It's the difference between "you need backlinks" and "your competitors have links from X kind of site and you don't."

Step 3: Reach out with proof, and use it honestly

The pitch in the video is short: I noticed you're on page two for this keyword; what you need to move up is backlinks; here's proof that it works. For proof, Vasco suggests using the results on Arvow's homepage and case studies page, on the grounds that the links you'd build use the same service or the same Claude prompts behind some of those results.

This can work, with one rule: present them as results from the tool and method you use, not as your clients. "Here are published results from sites using the same link building service I'll use for you" is true and persuasive. Screenshots dropped into an email so that they look like your own portfolio are not, and a prospect who finds the original page will stop trusting everything else you said. Also note that most of these case studies credit content as well as links, as the video itself mentions ("not just backlinks, but part of it is backlinks"), so don't promise that links alone produced those numbers.

Once you have one or two clients of your own, replace borrowed proof with theirs as quickly as you can. For more on writing the email itself, see our guide to SEO outreach.

Step 4: Deliver the links, paid or free

The video offers two ways to fulfil the retainer.

Option A: Automatic backlinks (paid)

Arvow's automatic backlinks feature places links to your site inside relevant articles published by other Arvow users. You add each client as a project and choose a receiving preference: Relevance (fewer links, tighter topical match) or Volume (as many eligible placements as possible).

For a reseller, Relevance is the safer default: clients judge you on links they can look at, and a smaller number of on-topic links is easier to defend than a long list of loose ones.

Option B: The free Claude prompt

The second route is a Claude Code prompt that finds link opportunities but doesn't build them; you do the outreach or placement yourself. The one shown in the video hunts for nonprofit sponsor pages that link to donors (its headline find was a DR 77 link for a $128 donation). We've covered that method in full, including how to check that a sponsor page actually links out, in how to build backlinks with Claude.

The trade-off is clear: the prompt costs nothing to run, but it roughly halves the work rather than removing it, and many of the links it finds cost money (donations, sponsorships) that has to come out of the retainer.

Step 5: Price the retainer and do the maths

The video's numbers: five to ten clients at $300 to $500 a month is $1,500 to $5,000 a month. The title's "$60,000 a year" is the top of that range held for twelve months: ten clients at $500 who all stay a full year.

What the video skims over is the cost side. As of September 30, 2026, Arvow's pricing page puts automatic backlinks on the Business plan, which covers 5 websites and is listed at $169 a month, or $69 a month billed yearly at the current limited-time discount. The Ultimate plan (unlimited websites) is $449, or $249 a month billed yearly. (The video's voiceover says roughly $100 a month; check the live page when you sign up.)

Clients	Revenue at $300–$500	Tool cost (yearly billing)	What's left before your time
5	$1,500–$2,500	Business, $69/mo	~$1,430–$2,430
10	$3,000–$5,000	2× Business ($138) or Ultimate ($249)	~$2,750–$4,860

On monthly billing, subtract $100 more per Business plan. If you use the free Claude route instead, the tool cost disappears but each paid link (like the $128 donation) comes out of the retainer. At $300 a month, two of those a month leaves little margin for your time. Either way, price in the hours: prospecting, reporting and keeping clients happy are the real cost of the business, not the software.

Keeping clients past month three

The video's "three, four weeks" is about when you could land your first clients, not when those clients see results. That gap is where link building retainers usually break:

• Set the timeline in the pitch. Rankings typically move over months, not weeks. Our breakdown of how long backlinks take to work is useful to share with a client up front.
• Report the links, not just the count. Send the linking pages, their topic and their authority each month. Our backlink examples show what a good link looks like and what to check before you count one.
• Track the keyword you pitched. You opened with "you're on page two for X". Show where X is every month. That single number is what the client is paying for.

If you'd rather resell a broader SEO service than links alone, compare the options in our guide to the best SEO reseller programs. Selling AI visibility reports is another way in with the same prospects.

FAQ

How much should I charge for link building services?

The video suggests $300 to $500 a month per client as an entry price. Set it from your costs: tool fees, any paid placements or donations, and your hours for prospecting and reporting. For high-ticket niches, clients can often justify more.

Who are the best clients for a link building service?

Businesses already ranking on page two or at the bottom of page one for a valuable keyword. They've invested in SEO, understand it, and are close enough that links can make a visible difference.

Can I use Claude to build backlinks for clients?

Claude can find link opportunities (for example, nonprofit sponsor pages that link to donors), but in the video's setup it doesn't place the links. You still do the outreach, donation or placement yourself, or use an automated tool that builds them.

Can I use another company's case studies to sell my service?

Only if you present them for what they are: published results from the tool or method you use, with the source named. Don't present them as your own clients' results.

Is $60,000 a year from a link building service realistic?

It's ten clients at $500 a month, all retained for a year, before costs. It's possible, but it depends on selling and keeping clients, which the video itself calls the hard part. No reseller results are shown in the video.