Best SEO Reseller Programs for Agencies in 2025

SEO reseller programs let agencies offer search optimization services without building an in-house team. The right partner handles keyword research, on-page optimization, link building, and reporting—all under your brand.

We evaluated the top SEO reseller programs based on service quality, pricing transparency, turnaround times, and agency support. Here are the best options for 2025.

Quick Comparison: Top SEO Reseller Programs

1. SEO Reseller

Best for: Full-service done-for-you SEO fulfillment

SEO Reseller (seoreseller.com) is one of the most established white-label SEO providers. They handle everything from strategy to execution, making them ideal for agencies that want to completely outsource SEO fulfillment.

Services included:

• On-page optimization

• Link building campaigns

• Content creation

• Local SEO and citations

• White-label reporting dashboard

Pricing: Packages start around $250/month per client. They offer tiered packages (Plus, Premium, Prime) based on keyword targets and deliverables.

Pros:

• True done-for-you fulfillment

• Branded client portals

• Dedicated account managers

• Long track record in the industry

Cons:

• Less control over execution details

• Results can vary by niche

2. The HOTH

Best for: Agencies that prioritize link building

The HOTH started as a link building service and expanded into a full SEO marketplace. They're particularly strong for agencies that want à la carte services they can mix and match.

Services included:

• Managed SEO campaigns (HOTH X)

• Guest post outreach

• Content writing

• Local SEO packages

• PPC management

Pricing: HOTH X managed SEO starts around $150/month. Individual services priced à la carte (guest posts from $100+, content from $50+).

Pros:

• Strong link building capabilities

• Flexible à la carte ordering

• Well-known brand in the industry

• White-label reporting available

Cons:

• Quality can vary by service

• Some services feel templated

3. Vendasta

Best for: Multi-service agencies needing a complete platform

Vendasta is more than an SEO reseller—it's a complete white-label platform for agencies. Their marketplace includes SEO alongside reputation management, social media, advertising, and more.

Services included:

• SEO campaigns and fulfillment

• Local listings management

• Reputation management

• White-label CRM

• Marketplace with 250+ resellable products

Pricing: Custom pricing based on agency size. Platform access plus per-service fulfillment costs.

Pros:

• Complete agency operating system

• Expand beyond SEO easily

• Strong enterprise features

• Good for scaling

Cons:

• Complex platform with learning curve

• Higher investment required

• Overkill for SEO-only agencies

4. DashClicks

Best for: Agencies wanting an all-in-one dashboard + fulfillment

DashClicks combines a white-label agency platform with built-in fulfillment services. You get a client-facing dashboard plus the option to order SEO, PPC, and other services through their marketplace.

Services included:

• SEO fulfillment services

• White-label dashboard and CRM

• Reputation management

• Social media management

• Automated reporting

Pricing: Platform starts at $97/month. SEO fulfillment services priced separately per campaign.

Pros:

• Modern, polished dashboard

• Platform + fulfillment in one place

• Good for client presentations

• Active community and training

Cons:

• Platform + fulfillment costs add up

• SEO fulfillment quality varies

5. Semify

Best for: Agencies focused on local SEO

Semify specializes in white-label SEO with a strong focus on local search. Their US-based team handles fulfillment, which can be a selling point for agencies with clients who prefer domestic providers.

Services included:

• Local SEO campaigns

• National SEO

• Content marketing

• PPC management

• White-label reporting

Pricing: Local SEO packages start around $200/month. Custom pricing for larger campaigns.

Pros:

• US-based fulfillment team

• Strong local SEO expertise

• Transparent communication

• Good onboarding process

Cons:

• Higher pricing than offshore alternatives

• Less suitable for enterprise clients

6. Boostability

Best for: High-volume small business SEO

Boostability focuses on small business SEO at scale. They've built systems to handle large volumes of smaller clients, making them ideal for agencies serving the SMB market.

Services included:

• Small business SEO packages

• Local search optimization

• Content creation

• Citation building

• Reporting and analytics

Pricing: Packages start around $300/month. Volume discounts available for agencies with many clients.

Pros:

• Built for scale

• Consistent delivery

• Good for SMB-focused agencies

• Strong partner program

Cons:

• Less customization available

• Not ideal for complex enterprise SEO

7. That Company

Best for: Mid-market agencies needing dedicated support

That Company (thatcompany.com) offers white-label SEO with an emphasis on account management. They assign dedicated managers to agency partners, providing a more hands-on experience.

Services included:

• Full SEO campaigns

• PPC management

• Social media marketing

• Dedicated account managers

• White-label reporting

Pricing: SEO campaigns typically start around $500/month. Custom pricing for larger engagements.

Pros:

• Dedicated account management

• Responsive communication

• Multiple services available

• Good for building long-term partnerships

Cons:

• Higher starting price

• May be overkill for simple campaigns

8. SEO Brothers

Best for: Budget-conscious agencies getting started

SEO Brothers offers affordable white-label SEO with lower entry points than many competitors. They're a good option for agencies testing the waters with outsourced fulfillment.

Services included:

• Basic SEO packages

• Link building

• On-page optimization

• Monthly reporting

Pricing: Basic packages start around $99/month.

Pros:

• Low barrier to entry

• Good for testing reseller model

• Simple, straightforward packages

Cons:

• Limited features compared to premium options

• Less suitable for demanding clients

How to Choose the Right SEO Reseller

When evaluating SEO reseller programs, consider these factors:

Service Model

• Done-for-you: SEO Reseller, Semify, Boostability

• À la carte: The HOTH

• Platform + services: Vendasta, DashClicks

Client Type Match

• Local businesses: Semify, Boostability

• Mid-market: SEO Reseller, That Company

• Enterprise: Vendasta

Budget Considerations

Most agencies mark up reseller services 50-100%. If you're paying $200/month, charging $300-400 is standard. Factor in your desired margins when comparing pricing.

Scaling Content with AI

SEO resellers handle technical optimization and link building, but content creation is often a separate challenge. If you need to scale blog content alongside your reseller services, Arvow can generate SEO-optimized articles that auto-publish to your clients' sites—complementing your reseller's off-page work with consistent on-page content.

Frequently Asked Questions

What is an SEO reseller?

An SEO reseller is a company that provides white-label SEO services to agencies. The agency sells SEO to their clients, but the reseller handles the actual work—all under the agency's brand.

How much do SEO reseller programs cost?

Most SEO reseller programs charge $100-500/month per client, depending on the scope of services. Basic packages start around $100, while comprehensive campaigns run $300-500+.

How do I choose an SEO reseller?

Look for transparent reporting, clear deliverables, responsive communication, and a track record with agencies like yours. Ask for case studies and references from other agency partners.

Can I white-label SEO for just one client?

Yes, most resellers have no minimum. You can start with a single client to test the partnership before scaling.

What's the difference between SEO reseller and white-label SEO?

They're essentially the same thing. "SEO reseller" emphasizes the business model (reselling services), while "white-label SEO" emphasizes the branding (your brand, not theirs).

Related Reading

• Best White Label Local SEO Services

• Best SEO Software for Agencies

• Best B2B SEO Agencies