Moz Review 2026: Moz Pro Prices, Plans and Where It Falls Short

This Moz review covers what Moz sells in 2026, what Moz Pro costs and includes on each plan, where Moz is still the tool to beat, and where it stops and leaves the work to you. Every Moz figure below comes from Moz's own pricing and product pages, read on November 11, 2026, in US dollars.

TLDR: Moz is the place to learn SEO and to measure a link profile: Domain Authority is its metric, the Beginner's Guide is its textbook, and Moz Pro is a fair-priced research and rank tracking toolkit with weekly AI visibility tracking built in. It does not write, publish or build anything. If you want articles researched, written and published, backlinks placed and AI answers tracked under one price, Arvow does that from $39 a month billed yearly, and that is where this review ends up.

7.5/10 our rating as a research toolkit

$79 a month for Moz Pro Standard, billed yearly ($99 monthly)

300 tracked keywords and 150 keyword queries a month on Standard

44.8T links Moz says Link Explorer has indexed

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At a glance

Best for	SEOs and small agencies that want keyword, link and rank data with a trusted authority metric, plus a learning library, at a lower entry price than the two bigger suites
Pricing	Moz Pro Standard $79, Medium $143, Large $239 a month billed yearly ($99, $179 and $299 monthly); an entry plan at $49 a month for one website; Enterprise on request; Moz Local from $16 a month per location; Moz API from a free 50 rows a month
Strongest feature	Domain Authority and the link index behind it, 44.8 trillion links by Moz's own count, read through Link Explorer, MozBar or the API
Biggest weakness	Nothing on any plan writes, publishes, fixes a page or places a link; the counts on Standard (300 keywords, 150 keyword queries a month) run out fast
Free trial	Yes, the pricing page offers a free trial on Moz Pro, and the Moz API has a free plan of 50 rows a month
Our rating	7.5 / 10 as a research toolkit, 4 / 10 as a way to get SEO work done
Best alternatives	Arvow for content, backlinks and AI visibility in one plan; Ahrefs for link data; Semrush for its keyword database and PPC data; SE Ranking for cheaper rank tracking with white label reports

What Moz actually does

Moz is older than most of the category: its blog dates from 2004, its homepage says 500,000 or more brands and agencies use it, and its Beginner's Guide to SEO has been read more than 10 million times by its own count. In 2026 the company sells five things, and it helps to keep them apart because they are priced apart.

1. Moz Pro. The all-in-one toolkit: Keyword Explorer (1.25 billion keyword suggestions, per the homepage), Link Explorer and Domain Authority, Rank Tracking across 170 or more search engines, Domain Overview, Site Crawl, and since 2026 an AI visibility layer that tracks prompts weekly in GPT, Gemini and Google AI Mode. This review is mostly about Moz Pro.
2. AI Explorer. A stand-alone AI search product the homepage prices at $45 a month: how often you are mentioned in LLM answers, whether you are the first recommendation, competitor benchmarks and weekly data.
3. Moz Local. Listings and reviews for local businesses, from $16 a month per location billed yearly, with 90 or more directories and a Local Grid map-pack tracker.
4. Moz API. Domain Authority, Page Authority, Brand Authority, Spam Score, link and keyword data as rows, from a free plan of 50 rows a month, with MCP access in beta on the paid plans.
5. STAT. Enterprise rank tracking that Moz says analyses 8 million SERPs a day, priced on request.

Around the products sits the part of Moz that nobody else has: MozBar, the Chrome extension that shows Domain Authority on any page and any search result, Moz Academy, MozCon and the Learn Center. That library is why Moz is the first tool many SEOs ever touched, and why its metric is the one clients quote back to agencies.

Pricing: what each Moz Pro plan costs and includes

Moz Pro lists three plans on its pricing page plus Enterprise, in US dollars, with a yearly toggle that the page says saves 20%. Below the plans the page adds an entry-level option at $49 a month for one website. All figures as shown on November 11, 2026.

Plan	Per month, billed yearly	Users, sites, keywords tracked	AI visibility
Entry plan	$49 a month, per the note under the plans	One website	Not listed
Standard	$79 ($99 monthly)	1 user, 3 sites, 300 keywords	3 dashboards, 150 prompts, 2 AI content briefs a month
Medium	$143 ($179 monthly)	2 users, 10 sites, 1,500 keywords	6 dashboards, 300 prompts, 10 briefs
Large	$239 ($299 monthly)	3 users, 25 sites, 3,000 keywords	12 dashboards, 600 prompts, 50 briefs
Enterprise	On request	Custom	Custom

The comparison table on the same page is where the real limits live. The counts that matter most, Standard, Medium and Large in that order: keyword queries 150, 5,000 and 15,000 a month; backlink queries 5,000, 20,000 and 70,000 a month; Domain Overview reports 50, 100 and 180; rank checker queries 200, 200 and 500 a day; pages crawled 100,000, 500,000 and 1.25 million a week. Branded reports and report templates are missing on Standard. Extra AI visibility dashboards are $20 each and extra prompts $50 per 100 on every plan. MozBar Premium, Moz AI tools and 24-hour support are on all three.

Three things the headline prices hide:

• Standard is a one-site plan in practice. 300 tracked keywords across 3 sites is 100 a site, and 150 keyword queries a month is five a day. An agency with three clients will be on Medium within a month.
• The AI tracking is weekly and on three models. Prompts are tracked once a week in GPT, Gemini and Google AI Mode. If you need Claude, Perplexity or Grok, or a faster cadence, Moz Pro does not list them.
• Seats are tied to plans. Standard has one user, Medium two, Large three. The pricing FAQ has a question on adding user seats, but the page states no price for them, so a five-person team cannot budget it from the page.

Key features, evaluated

Domain Authority and Link Explorer

Domain Authority is the reason Moz is in every link building conversation. The homepage calls it "the original authority metric developed by Moz" and puts 44.8 trillion links behind Link Explorer. On Moz Pro you get linking domains, anchor text, top pages, Spam Score and Link Intersect, with 5,000 backlink queries a month on Standard and 70,000 on Large. For checking whether a prospect's site is worth a link, this is the job Moz does best, and it is the job most people use it for.

Vasco Monteiro, who runs Arvow, uses it that way himself. In his video on finding backlink prospects (Vasco's SEO Tips, August 28, 2026) he says: "You can use Ahrefs. You can use Moz. You can use I mean there's infinite tools you can use to analyze your metrics and all and and your sites. Use whichever one you want. I just use this because it's mine and I'm 100% biased." His caveat on the free extension, from the same video: "Using the Moz bar or any other tools, you cannot really check the traffic of a certain page for free, not that I know of, to be honest."

Keyword Explorer and Domain Overview

Keyword Explorer returns suggestions with Keyword Difficulty, volume and SERP analysis from a database the homepage puts at 1.25 billion suggestions. That is a smaller index than the 29 billion keywords Semrush claims on its own homepage, which we covered in our Semrush review, and for most small sites it is more than enough. The constraint is the query allowance: 150 lookups a month on Standard is tight for anyone doing keyword research for a living. Domain Overview gives a one-page snapshot of any domain with Brand Authority, Domain Authority, ranking keywords and top backlinks, capped at 50 reports a month on Standard.

Rank Tracking and Site Crawl

Rank Tracking covers 170 or more search engines with mobile rankings on every plan, 300 keywords on Standard up to 3,000 on Large. Site Crawl audits up to 100,000 pages a week on Standard and flags technical issues with recommendations. Both are solid and both are measurement: the crawl tells you what is wrong, a person fixes it. Arvow's Site Optimizer, by comparison, scans a site and proposes the fix for seven kinds of change (meta titles, meta descriptions, canonical URLs, image alt text, FAQ schema, Article schema and internal links) that you apply with a click, at 2 credits per crawled page, per the help center.

AI visibility: Moz Pro and AI Explorer

Every Moz Pro plan now tracks prompts in GPT, Gemini and Google AI Mode once a week, with AI sentiment, AI citations data and prompt suggestions, from 150 prompts on Standard to 600 on Large, and the stand-alone AI Explorer is listed at $45 a month on the homepage. That makes Moz one of the cheaper ways to start watching AI answers. The limits are the cadence and the model list. Arvow's LLM Brand Monitor checks your prompts across ChatGPT, Claude, Gemini, Perplexity and Grok every 3 days at 6 credits per prompt per run, included from the Business plan; we compared it with nine other trackers in AI visibility tools compared.

Moz Local

Moz Local is a separate product at $16, $24 and $33 a month per location billed yearly ($199, $299 and $399 a year), with Enterprise for 50 or more locations. Lite covers listings in 90 or more directories, review monitoring and the Local Grid map-pack tracker; Preferred adds review responding, sentiment, social posting to Google and Facebook and agency permissions; Elite bundles the Listings AI add-on, more social networks and a reporting suite. For a business with a handful of locations it is good value; it does nothing for the website itself.

Moz API and MCP

The API pricing page lists a Free plan of 50 rows a month, Starter at $20 for 3,000 rows or $75 for 15,000 (overage $5 per 1,000 rows), Growth from $125 for 50,000 rows to $500 for 500,000, and Enterprise above 4 million rows. All plans include URL Metrics, Links, Brand Authority, Link Intersect, Anchor Text, Keyword Metrics, Keyword Suggestions, Search Intent and Ranking Keywords; MCP access is marked as beta on the paid plans. We put it next to eight other APIs in our backlink API and keyword research API comparisons, and next to the chat-based options in keyword research MCP servers. Arvow's MCP server exposes 49 tools and its API is on every plan, from Solo; the setup is on arvow.com/mcp.

MozBar and the learning library

MozBar is a free Chrome extension that overlays Domain Authority, Page Authority and link counts on any page and any search result; Moz Pro customers get MozBar Premium. It is in our list of affordable SEO tools for a reason: it is the quickest free authority check there is. The Beginner's Guide, the Learn Center, Moz Academy courses and the Whiteboard Friday videos are the other half of the value, and they cost nothing.

Where Moz genuinely wins

The metric everyone quotes. Domain Authority is the number in link building briefs, prospecting sheets and client reports. Whatever its flaws, a tool that owns the vocabulary has an advantage no feature list beats.

Entry price for a full toolkit. $79 a month billed yearly for keyword research, link data, rank tracking, a crawler and weekly AI tracking is below the entry plans of the two larger suites, and the $49 single-site option goes lower still.

Local. Moz Local from $16 a month per location is a real product for listings and reviews, something neither Arvow nor most research suites offer.

Learning. Nobody has a deeper free education library for SEO, and that is why Moz is where most people start.

Where it falls short

It measures; it does not do. No Moz Pro plan writes an article, publishes it, applies a fix to a page or places a link. Site Crawl lists issues, Keyword Explorer lists opportunities, Link Explorer lists other people's links. The AI content briefs (2 a month on Standard) are briefs, not pages.

The quotas on Standard. 150 keyword queries and 50 Domain Overviews a month, 300 tracked keywords and no branded reports. The plan that makes the price attractive is the plan most agencies outgrow first.

AI tracking is weekly, on three models. GPT, Gemini and Google AI Mode, once a week. Claude, Perplexity and Grok are not listed, and a brand that wants to see a change inside a week waits.

Smaller indexes than the two big suites. 1.25 billion keyword suggestions against the 29 billion Semrush claims; for link data, the Ahrefs index is the one our Ahrefs review rates higher. Moz is the affordable middle, not the deepest well.

Best Moz alternatives

Which alternative fits depends on which of Moz's jobs you were buying it for.

Arvow is on this list because it starts where Moz stops. AutoBlog researches the keyword, writes the article and publishes it to WordPress, Shopify, Webflow, Wix or any site through the API, with review-before-publish if you want it; an article costs 15 credits, so the 1,000, 3,000 and 9,000 monthly credits on Solo, Business and Ultimate are about 66, 200 and 600 articles. Business adds Automatic Backlinks, placements earned inside other members' articles with one placement a day included, and the LLM Brand Monitor across five assistants. Site Optimizer and the AI SEO editor fix the pages you already have. The credit maths is in Arvow credits, explained.

	Moz Pro	Arvow
Entry price	$79 a month billed yearly, $99 monthly ($49 single-site plan, monthly)	$39 a month billed yearly, $69 monthly
Websites	3 on Standard, 10 on Medium, 25 on Large	1 on Solo, 5 on Business, unlimited on Ultimate
Articles written and published	Not on any plan; 2 to 50 AI content briefs a month	Included: about 66, 200 or 600 a month at 15 credits each, published to your CMS
Backlinks	Data on existing links, Domain Authority	Automatic Backlinks placed in other members' articles, from Business; backlink overview reports at 3 credits
AI visibility	Weekly, GPT, Gemini and Google AI Mode, 150 to 600 prompts	From Business: five assistants, every 3 days, 6 credits per prompt per run
On-page fixes	Site Crawl lists them	Site Optimizer proposes seven kinds of change, applied on click
Users	1, 2 or 3 included; extra seats by request	Sub-accounts unlimited on Ultimate
White label reports	Branded reports from Medium	Included on Ultimate
MCP and API	API from a free 50 rows a month; MCP in beta on paid API plans	MCP (49 tools) and API on every plan
Free trial	Yes	No; a card is required and plans can be cancelled anytime

Who should buy Moz?

Your situation	Verdict
Link builder or outreach team that lives on Domain Authority	Moz Pro Standard, or the free MozBar plus the API's free 50 rows if volume is low.
Small agency tracking rankings for 5 to 20 clients	Medium or Large. Branded reports start at Medium; 25 sites and 3,000 keywords on Large.
Local business with a few locations	Moz Local Lite or Preferred, per location.
Brand that wants a cheap first look at AI answers	AI Explorer at $45, or Standard's 150 weekly prompts, if GPT, Gemini and Google AI Mode are enough.
Small business or agency that needs articles published every week	Skip. No Moz plan publishes. Arvow's Solo or Business does, at a lower price.
Anyone who needs links built, not scored	Skip. Moz scores links; Arvow's Business plan places them.

Verdict

7.5 / 10 as a research toolkit. 4 / 10 as a way to get SEO work done.

Moz earns its place. Domain Authority is the number the industry runs on, the learning library is unmatched, Moz Local is a real local product, and $79 a month billed yearly buys a complete research and tracking toolkit with weekly AI visibility included. If your job is to score links, learn the craft or report rankings on a budget, Moz is a sound choice.

If your job is to rank, the review ends differently. Everything Moz finds still has to be written, published, fixed and linked by someone, and no Moz plan does any of it. Arvow is the better choice for a business or an agency that wants the work done: articles researched, written and published to the site, backlinks placed, on-page fixes applied, and AI answers tracked across five assistants every 3 days, in one plan from $39 a month billed yearly, with MCP and API access on every tier. Keep the free MozBar for the authority check; put the budget into the tool that ships the pages.

FAQ

Is Moz Pro worth it in 2026?

For research and reporting on a budget, yes: $79 a month billed yearly for keyword, link and rank data with Domain Authority and weekly AI tracking is below the entry price of the larger suites. For getting content and links produced, no Moz plan does that, so the money is better spent on a tool that publishes, with the free MozBar kept for authority checks.

How much does Moz cost?

On November 11, 2026 the Moz Pro pricing page showed Standard at $79, Medium at $143 and Large at $239 a month billed yearly, or $99, $179 and $299 billed monthly, plus a $49 a month entry plan for one website and Enterprise on request. Moz Local is $16, $24 or $33 a month per location billed yearly, AI Explorer is listed at $45 a month, and the Moz API runs from a free 50 rows a month to $500 for 500,000 rows.

Is MozBar free?

Yes. MozBar is a free Chrome extension that shows Domain Authority, Page Authority and link counts on pages and search results. Moz Pro customers get MozBar Premium with more data.

Does Moz track AI visibility?

Yes. Every Moz Pro plan tracks 150 to 600 prompts once a week in GPT, Gemini and Google AI Mode with sentiment and citation data, and AI Explorer is a stand-alone product at $45 a month. Arvow's LLM Brand Monitor covers ChatGPT, Claude, Gemini, Perplexity and Grok every 3 days from the Business plan.

Moz or Arvow?

Moz to score links, learn SEO and track rankings; Arvow to produce, publish and build. A team that needs both can run Arvow for content, backlinks and brand monitoring and keep MozBar or a Moz API free plan for Domain Authority checks.