AI Visibility Tools: 10 Compared by Price and What They Track (2026)

An AI visibility tool shows whether AI assistants such as ChatGPT, Gemini and Perplexity mention your brand when buyers ask them questions, how they describe it and which pages they cite. This page compares ten AI visibility tools, also called AI search visibility tools or AI visibility platforms, by the platforms they track, how often they refresh and what the entry plan costs. Every price was read on the vendor's own page on November 9, 2026.

AI visibility tools compared

Tool	AI platforms on the entry plan	Entry plan	Prompts and refresh
Arvow LLM Brand Monitor	ChatGPT, Claude, Gemini, Perplexity, Grok	Business plan, $69 a month billed yearly ($169 billed monthly)	6 credits per prompt run, about every 3 days
Semrush One	ChatGPT, Gemini and Google, per its pricing page	Starter, €158.40 a month billed annually (€190 monthly)	50 prompts, daily
Ahrefs Brand Radar	Your choice of AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini or Copilot	Included from Ahrefs Lite, €119 a month	5 prompts on one platform, daily
SE Visible	ChatGPT, Gemini, AI Mode, AI Overviews	Basic, €80 a month (from €64 billed annually)	75 prompts, daily
Peec AI	3 models of your choice	Starter, $95 a month	50 prompts, daily
Otterly.AI	ChatGPT, Google AI Overviews, Perplexity, Copilot	Lite, $29 a month ($25 billed annually)	15 prompts, daily
Profound	ChatGPT, Gemini, Google AI Overviews on the trial	Custom pricing, free 7-day trial	50 prompts, daily
Scrunch	ChatGPT, Perplexity, Google AI Overviews, Copilot	Core, $250 a month	125 prompts, 5,000 responses a month
Rankscale	ChatGPT, Perplexity, Google AI Mode and AI Overviews, Gemini, Claude, Copilot and more	Pro, $99 a month ($84 billed yearly)	1,200 credits, up to 4,800 answers a month
Surfer	ChatGPT, Gemini, AI Overviews and others	AI Search Analytics, €82 a month billed yearly	50 prompts, daily

Semrush, Ahrefs, SE Visible and Surfer showed euro plan prices to a visitor in Portugal, so they are quoted in euros. Every other price is in US dollars as listed.

Which AI visibility tool fits your job

• You want tracking plus the content and outreach that close the gaps: Arvow.
• You already pay for Semrush, Ahrefs or Surfer: start with the prompts your plan includes.
• You want the lowest entry price: Otterly.AI Lite, at $29 a month for 15 prompts.
• Google AI Overviews and AI Mode matter most: SE Visible, Ahrefs Brand Radar or Rankscale, which list both.
• You need enterprise scale: Profound or Scrunch, on custom plans with up to nine AI platforms.

The ten AI visibility tools

1. Arvow LLM Brand Monitor: tracking next to the content that fixes it

Arvow is first because this is our blog. Its LLM Brand Monitor asks ChatGPT, Claude, Gemini, Perplexity and Grok the prompts you track and scores visibility and sentiment, overall and per assistant. You can open each assistant's full answer and see the brands it mentioned and the sources it cited. It marks the prompts where competitors appear and you do not, and its AI Mentions view ranks the publisher pages assistants cite as outreach opportunities. Arvow reads your site to suggest the brand details and starter prompts, and more can be imported from a CSV or TXT file.

Limits: the monitor tracks five assistants. Its help article and API list ChatGPT, Claude, Gemini, Perplexity and Grok. Prompts re-run about every 3 days, not daily. Each prompt run costs 6 credits from the same monthly allowance that pays for articles, so 20 prompts come to about 200 runs and 1,200 credits a month. The monitor is listed from the Business plan on arvow.com/pricing: 3,000 credits a month, $69 a month billed yearly or $169 billed monthly.

2. Semrush One: AI visibility inside an SEO suite

Semrush sells AI visibility as part of its SEO plans. The pricing page lists the Starter plan at €158.40 a month billed annually or €190 monthly, with 50 prompts to track daily, one domain for AI brand performance and 300 AI visibility reports a day. Pro+ doubles that to 100 prompts at €238 billed annually or €286 monthly. Limits: you pay for the whole SEO suite, and the prompt count is fixed by the plan.

3. Ahrefs Brand Radar: an index of 551 million prompts

Brand Radar works two ways. Prompt tracking is included in every paid Ahrefs plan from Lite, which costs €119 a month: 5 prompts checked daily on Lite, 10 on Standard and 20 on Advanced. More custom prompts start at $50 a month. The AI Visibility Index starts at $199 a month and shows any brand's mentions and citations across 551 million prompts that Ahrefs runs through AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot. Limits: the included allowance is small. Ahrefs counts 5 prompts on one platform as 150 checks a month, which is the whole Lite allowance.

4. SE Visible by SE Ranking: daily tracking of Google's AI answers

SE Visible is SE Ranking's separate AI visibility product. Basic costs €80 a month, or from €64 billed annually, for 75 prompts tracked daily across 5 projects. Core is €169 for 200 prompts and Agency €355 for 1,000. The plan cards list ChatGPT, Gemini, AI Mode and AI Overviews, and there is a 10-day free trial. Limits: it is a separate subscription from SE Ranking's SEO plans.

5. Peec AI: unlimited users, three models

Peec AI prices by prompts. Starter is $95 a month for 50 prompts tracked daily in one project, Pro $245 for 150 prompts and Advanced $495 for 350. Every plan has unlimited users. Limits: plans below Enterprise track three models that you choose. API access and the full list of up to 13 models are on the custom Enterprise plan.

6. Otterly.AI: the lowest entry price

Otterly.AI Lite costs $29 a month, or $25 billed annually, for 15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot. Standard is $189 a month for 100 prompts and adds API and MCP access. Premium is $489 for 400 prompts. Limits: Claude, Google AI Mode and Gemini are paid add-ons, and 15 prompts cover one small topic.

7. Profound: enterprise, price on request

Profound publishes no price. Its Enterprise plan is custom, with up to nine answer engines, an API and single sign-on. A free trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews. Limits: the trial keeps no history and has no exports or API, and everything beyond it starts with a demo call.

8. Scrunch: monitoring plus site audits

Scrunch Core costs $250 a month: 125 prompts, 5,000 responses a month, 5 site audits a month and 5 user licenses, on ChatGPT, Perplexity, Google AI Overviews and Copilot. It has a 7-day free trial. The custom Enterprise plan covers nine platforms, adding Claude, Gemini, Meta AI, Google AI Mode and Grok. Limits: Core has no API or MCP access and covers one country.

9. Rankscale: credits instead of prompt counts

Rankscale Pro costs $99 a month, or $84 billed yearly, with 1,200 credits that track up to 4,800 answers a month, 10 brand dashboards and 50 page audits. It lists ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude and Copilot. Limits: every answer spends credits, and REST API access starts on Pro+ at $229 a month.

10. Surfer: tracking next to a content editor

Surfer lists an AI Search Analytics plan at €82 a month billed yearly: 50 prompts refreshed daily, mention gaps, brand sentiment and 5 brand spaces. Its Standard plan, €99 a month billed yearly, pairs 25 prompts refreshed weekly with its content tools. Limits: the page shows yearly-billed prices, and Standard refreshes weekly, not daily.

What to check before you pick one

• Platforms on your plan. Entry plans often cover three or four assistants and sell the rest as add-ons.
• What a prompt costs. Vendors count prompts, credits, checks or responses, so work out your real monthly number.
• Refresh rate. Most refresh daily. Arvow's runs about every 3 days.

How to track AI visibility with Arvow

1. Open LLM Brand Monitor in Arvow and create a monitor with your website URL.
2. Review the brand name, aliases and description Arvow extracted, and the prompts it suggests. Add your own.
3. When the run finishes, read visibility and sentiment per assistant, then open any prompt to see the full answers and whether your site was cited.

The same monitor also runs from ChatGPT or Claude through Arvow's MCP server, so an agent can add prompts and read the results for you.

Vasco's take: track the prompts that do not name you

Whichever tool you pick, the prompts you put in it matter more. In a November 2026 video, Vasco Monteiro, who runs Arvow, asks ChatGPT for a list of prompts that do not mention his brand but where the answer might, and tracks those:

"What you do is you use any LLM rank tracker. I'm using mine. It doesn't really matter. You can use anything you want."

His reason is who types those prompts:

"You want to capture new people. You capture people who have no idea who you are."

FAQ

What is an AI visibility tool?

Software that runs buyer-style prompts through AI assistants on a schedule and records whether your brand is mentioned, how it is described and which sources the answer cites.

Is an AI visibility tool the same as an LLM tracker?

Yes. AI visibility tool, AI search visibility tool, LLM tracker, GEO tool and AEO tool are names for the same job: measuring how a brand shows up in AI answers.

How much do AI visibility tools cost?

Listed entry prices on this page run from $29 a month for 15 prompts on Otterly.AI to $250 a month on Scrunch. Around 50 prompts tracked daily costs $95 a month on Peec AI and €82 a month billed yearly on Surfer.

Is there a free AI visibility tool?

Only as a trial or a small allowance. Profound runs 50 prompts for 7 days free, SE Visible has a 10-day free trial, and Ahrefs includes 5 prompts in its Lite plan. Arvow has no such tier: the LLM Brand Monitor is part of the Business plan.

Does Arvow have an API for AI visibility data?

Yes. The LLM Brand Monitor has 13 REST endpoints, and the same operations are tools on Arvow's MCP server. Our API guide lists each one.