Best White Label SEO Audit Tools for Agencies (2025)

A white label SEO audit tool lets agencies deliver branded technical audits to clients without revealing third-party software. These tools scan websites for SEO issues and generate reports under your agency branding — essential for demonstrating value and closing deals.

We've tested the leading white label SEO audit platforms to compare their scanning depth, customization options, and agency-specific features. Whether you need audits for sales prospecting or ongoing client delivery, you'll find the right tool here.

Quick Comparison: Top White Label SEO Audit Tools

1. SEOptimer — Best for Sales Prospecting

SEOptimer dominates the white label audit space with its embeddable website audit widget. Agencies can add a branded audit tool directly to their website, capturing leads while demonstrating expertise.

Key features:

• Embeddable audit widget for your website

• Full white labeling with custom branding

• PDF report generation

• Lead capture and CRM integration

• Bulk audit capabilities

Pros:

• Best embed widget in the market

• Affordable entry price

• Quick audit generation

• Clean, client-friendly reports

Cons:

• Less technical depth than crawling tools

• Limited page crawling on lower tiers

• Better for prospecting than ongoing monitoring

Pricing: Starts at $19/month for DIY. White label starts at $39/month. Embedding widget at $59/month.

Best for: Agencies using audits for lead generation and sales prospecting.

2. Insites — Best Audit Depth for Resellers

Insites provides the deepest white label audits in the market, checking over 100 data points across SEO, performance, accessibility, and more. Built specifically for agencies and resellers.

Key features:

• Comprehensive 100+ point audit

• Reseller pricing models available

• API for integrations

• Bulk auditing at scale

• Competitor comparison reports

Pros:

• Most thorough audit coverage

• Built for reseller business models

• Includes accessibility and GDPR checks

• Strong API capabilities

Cons:

• Higher starting price

• Learning curve for full capabilities

• May overwhelm clients with data

Pricing: Starts at $99/month. Reseller and enterprise pricing available.

Best for: Agencies and resellers needing comprehensive audits with reseller pricing.

3. AgencyAnalytics — Best Audit + Reporting Combo

AgencyAnalytics combines SEO auditing with their reporting platform. Run audits and present results through the same white label dashboard your clients already use.

Key features:

• Built-in site auditor

• Integrated with 80+ data sources

• White label client portal

• Automated audit scheduling

• Custom audit templates

Pros:

• Unified platform for audits and reporting

• Excellent white label options

• Client portal included

• Good integration ecosystem

Cons:

• Audit depth not as comprehensive as dedicated tools

• Per-campaign pricing adds up

• Overkill if you only need audits

Pricing: Starts at $79/month for 5 campaigns. Site auditor included on all plans.

Best for: Agencies already using AgencyAnalytics for reporting who want integrated auditing.

4. BrightLocal — Best for Local SEO Audits

BrightLocal specializes in local SEO, and their white label audit tools reflect that focus. Perfect for agencies serving local businesses who need citation audits, GMB analysis, and local ranking checks.

Key features:

• Local search audit tools

• Citation tracking and cleanup

• Google Business Profile audit

• White label reports

• Local rank tracking

Pros:

• Unmatched local SEO audit depth

• Citation management included

• Local rank tracking in audits

• Reasonable pricing

Cons:

• Less suitable for non-local businesses

• Technical SEO depth limited

• White label requires higher tier

Pricing: Starts at $39/month. White label features on higher tiers.

Best for: Agencies specializing in local SEO for brick-and-mortar businesses.

5. SearchAtlas — Best All-in-One Solution

SearchAtlas bundles site auditing with a complete SEO platform. Get audits alongside keyword research, content optimization, and rank tracking — all white labeled.

Key features:

• Full SEO toolkit included

• Site audit with prioritized fixes

• White label client portal

• Content optimization tools

• Rank tracking and reporting

Pros:

• Complete SEO platform

• Reduces tool stack

• Modern interface

• Good value for bundled features

Cons:

• Audit not as deep as dedicated tools

• May overlap with existing tools

• White label on higher tiers only

Pricing: Starts at $99/month. Agency plans with white label at $199/month.

Best for: Agencies wanting to consolidate tools while getting audit capabilities.

6. SiteChecker — Best Technical Depth

SiteChecker provides deep technical SEO audits with comprehensive crawling. Excellent for agencies that need to uncover complex technical issues.

Key features:

• Deep site crawling

• Core Web Vitals monitoring

• White label PDF reports

• Change monitoring

• JavaScript rendering support

Pros:

• Excellent crawling depth

• Handles JavaScript-heavy sites well

• Good Core Web Vitals reporting

• Change tracking over time

Cons:

• Less focus on content/on-page

• White label requires higher tier

• Interface could be more intuitive

Pricing: Starts at $69/month. White label on Business plan at $149/month.

Best for: Agencies needing thorough technical SEO audits for complex sites.

7. WebCEO — Best Complete SEO Platform

WebCEO has offered white label SEO tools since 2001. Their site audit is part of a comprehensive platform including rank tracking, keyword research, and backlink analysis.

Key features:

• Complete SEO suite

• Technical audit tool

• White label since 2001

• Multi-language support

• API access

Pros:

• Long track record

• Full SEO toolkit

• Solid white label implementation

• Good international support

Cons:

• Interface shows its age

• Not as modern as newer tools

• Learning curve for full platform

Pricing: Starts at $99/month for Agency Unlimited.

Best for: Agencies wanting a proven platform with comprehensive SEO tools.

8. SEO PowerSuite — Best Desktop Option

SEO PowerSuite offers desktop software with white label reporting. Website Auditor, their audit tool, provides deep technical analysis without per-month limitations.

Key features:

• Desktop software (Windows/Mac)

• Unlimited crawling

• White label PDF reports

• One-time purchase option

• In-depth technical auditing

Pros:

• No per-website limits

• Deep crawling capabilities

• One-time pricing available

• Full control over data

Cons:

• Desktop software, not cloud-based

• No client portal

• Less convenient for team use

Pricing: $596/year for Professional. Enterprise pricing available.

Best for: Agencies preferring desktop software with no usage limits.

9. Raven Tools — Best Link + Audit Combination

Raven Tools combines site auditing with link building and research tools. Good for agencies where backlink analysis is core to their service.

Key features:

• Site audit with SEO checks

• Link building research

• White label reports

• Competitor analysis

• Marketing reporting

Pros:

• Strong link research tools

• Good reporting options

• Reasonable pricing

• TapClicks integration

Cons:

• Audit less comprehensive than specialists

• Interface dated

• Fewer integrations

Pricing: Starts at $49/month for Small Biz. Agency plans at $139/month.

Best for: Agencies focused on link building who need audit capabilities.

10. MySiteAuditor — Best for Lead Generation

MySiteAuditor focuses on using SEO audits for lead generation. Their embeddable tool helps agencies capture leads while demonstrating expertise.

Key features:

• Lead generation focus

• Embeddable audit widget

• White label reports

• CRM integrations

• Lead scoring

Pros:

• Designed for lead capture

• Good embed options

• Affordable pricing

• Simple to use

Cons:

• Audit depth limited

• Primarily a lead tool, not ongoing audit

• Fewer features than competitors

Pricing: Starts at $39/month.

Best for: Agencies using audits primarily as a sales tool.

How to Choose a White Label SEO Audit Tool

Use Case Matters

Define your primary use case before choosing:

• Lead generation — SEOptimer or MySiteAuditor for embeddable widgets

• Client delivery — Insites or SiteChecker for comprehensive reports

• Unified platform — AgencyAnalytics or SearchAtlas for all-in-one needs

Audit Depth vs. Simplicity

Consider your audience. Technical clients may want deep crawl data. Small business clients may prefer simpler, action-oriented reports. Match tool depth to client sophistication.

Integration with Your Stack

Check compatibility with your existing tools. If you already use AgencyAnalytics for reporting, their audit makes sense. If you use separate specialized tools, a standalone audit tool works.

For agencies also producing content at scale, tools like Arvow can generate SEO-optimized content to address issues found in audits. Combining audit tools with content generation creates efficient client fulfillment.

FAQs

What is a white label SEO audit?

A white label SEO audit is a website analysis report delivered under your agency's branding rather than a third-party tool. The audit checks for SEO issues and opportunities, but clients see your logo and brand.

How much should I charge for an SEO audit?

Pricing varies based on depth and your market. Basic audits often range from $200-500. Comprehensive audits with recommendations can command $1,000-3,000+. Some agencies offer free audits as lead generation tools.

What should an SEO audit include?

Comprehensive audits cover: technical SEO (crawlability, site structure, speed), on-page SEO (titles, meta descriptions, headings), content quality, backlink profile, mobile usability, and Core Web Vitals.

Can I embed an SEO audit on my website?

Yes, tools like SEOptimer and MySiteAuditor offer embeddable widgets. Visitors enter their URL, receive an instant audit, and you capture their contact information as a lead.

How often should I audit client websites?

For active clients, monthly monitoring with quarterly deep audits is common. For new clients, start with a comprehensive baseline audit. Automated monitoring tools can alert you to issues between full audits.

Final Thoughts

The right white label SEO audit tool depends on how you use audits in your business. SEOptimer leads for lead generation with its embeddable widget. Insites offers the deepest audit coverage. AgencyAnalytics makes sense if you want audits integrated with reporting.

Start with your primary use case, evaluate two or three options, and test with real client scenarios before committing.

Related Reading

• Best White Label SEO Dashboards

• Best SEO Reseller Programs

• Best White Label Local SEO Services

• Best SEO Software for Agencies