Best White Label SEO Dashboard Software for Agencies (2025)

A white label SEO dashboard lets agencies present client data under their own brand. Instead of showing clients a third-party tool's interface, you deliver professional, branded reports that reinforce your agency's value. The right dashboard saves hours of manual reporting while improving client retention.

We've tested over 20 white label SEO dashboard tools to find the best options for agencies of different sizes. This guide covers pricing, features, integrations, and the real-world experience of using each platform.

Quick Comparison: Top White Label SEO Dashboards

1. AgencyAnalytics — Best Overall for Full-Service Agencies

AgencyAnalytics has become the go-to white label reporting platform for digital marketing agencies. With 80+ integrations covering SEO, PPC, social media, and more, it consolidates all client data in one place.

Key features:

• 80+ integrations including Google Analytics, Search Console, Ahrefs, SEMrush

• Built-in rank tracking with daily updates

• White label client portal with custom domain

• Automated report scheduling

• Staff accounts with permission levels

Pros:

• Most comprehensive integration library

• Excellent client-facing interface

• Good balance of features and usability

• Reliable rank tracking included

Cons:

• Per-client pricing adds up with larger portfolios

• Some advanced features require higher tiers

• Custom integrations cost extra

Pricing: Starts at $79/month for 5 client campaigns. $12/month per additional campaign.

Best for: Full-service digital marketing agencies managing multiple channels for each client.

2. DashThis — Best for Ease of Use

DashThis prioritizes simplicity without sacrificing functionality. If your team struggles with complex tools or needs to get dashboards up quickly, DashThis delivers with minimal learning curve.

Key features:

• Drag-and-drop dashboard builder

• Pre-built SEO report templates

• 34 native integrations

• Unlimited users on all plans

• CSV import for custom data

Pros:

• Intuitive interface anyone can use

• Templates get you started fast

• Unlimited users is generous

• Strong Google ecosystem integrations

Cons:

• Fewer integrations than competitors

• No built-in rank tracking

• Limited customization for advanced users

Pricing: Starts at $49/month for 3 dashboards. $159/month for 10 dashboards.

Best for: Agencies wanting quick setup and easy maintenance without technical complexity.

3. Whatagraph — Best for Visual Reports

Whatagraph stands out for design-forward reporting. If your clients value aesthetics and you want reports that look like custom designs, Whatagraph delivers beautiful visualizations.

Key features:

• Designer-quality report templates

• 45+ data source integrations

• Cross-channel comparison widgets

• Big-picture visualization tools

• Multi-account data blending

Pros:

• Best-looking reports in the category

• Strong cross-platform data visualization

• Good for impressing clients

• Advanced customization options

Cons:

• Higher price point than alternatives

• Learning curve for advanced features

• Overkill for simple reporting needs

Pricing: Starts at $249/month for Professional plan. Essential features start at $199/month.

Best for: Agencies where report presentation is a competitive differentiator.

4. Swydo — Best for PPC + SEO Combined

Swydo excels at combining paid and organic search reporting. If your clients run both Google Ads and SEO campaigns, Swydo makes it easy to show the full picture.

Key features:

• Deep Google Ads integration

• SEO metrics from multiple sources

• Automated KPI goal tracking

• Task management integration

• Client-specific benchmarks

Pros:

• Excellent for agencies doing both PPC and SEO

• KPI tracking with progress indicators

• Reasonable pricing for features offered

• Good customer support

Cons:

• Interface feels dated compared to newer tools

• Limited social media reporting

• Fewer template options

Pricing: Starts at $75/month for 10 data sources. Pay-as-you-grow model.

Best for: Agencies managing both paid search and SEO for clients.

5. WebCEO — Best Built-In SEO Tools

WebCEO isn't just a dashboard — it's a full SEO platform with white label capabilities. You get rank tracking, site audits, keyword research, and competitor analysis alongside reporting.

Key features:

• Complete SEO toolkit built-in

• White label client portal

• Rank tracking across 400+ search engines

• Technical SEO audits

• Backlink monitoring

Pros:

• All-in-one SEO platform plus reporting

• No need for separate SEO tools if you're starting out

• Comprehensive white label options

• Long track record (since 2001)

Cons:

• Interface shows its age

• Less polished than dedicated dashboard tools

• May overlap with existing tools

Pricing: Starts at $99/month for Agency Unlimited plan.

Best for: SEO-focused agencies wanting tools and reporting in one platform.

6. Oviond — Best Value Option

Oviond delivers solid white label SEO dashboards at a lower price point than most competitors. For agencies watching their budget, it offers the essentials without premium pricing.

Key features:

• White label client portal

• 50+ integrations

• Custom domain support

• Automated report scheduling

• Flexible dashboard builder

Pros:

• Very competitive pricing

• Good feature set for the cost

• Unlimited reports on higher tiers

• Responsive customer support

Cons:

• Less polished than premium alternatives

• Fewer templates available

• Some integrations require manual setup

Pricing: Starts at $47/month. Enterprise plans with unlimited dashboards available.

Best for: Budget-conscious agencies needing solid white label reporting without premium pricing.

7. TapClicks — Best for Enterprise Agencies

TapClicks targets large agencies and enterprises with advanced analytics and workflow features. If you need to handle complex multi-brand reporting at scale, TapClicks delivers.

Key features:

• Advanced data analytics and visualization

• 200+ integrations

• Workflow automation

• Order and billing management

• Multi-location support

Pros:

• Most comprehensive enterprise features

• Handles complex reporting needs

• Strong workflow capabilities

• Dedicated account management

Cons:

• Custom pricing (expensive)

• Overkill for smaller agencies

• Significant implementation time

Pricing: Custom pricing based on needs. Typically starts at several hundred dollars monthly.

Best for: Large agencies with complex multi-brand, multi-location reporting needs.

8. Reportz — Best for KPI Tracking

Reportz focuses on KPI-centric dashboards that show clients exactly how their SEO investment performs against goals. Clean interface with affordable pricing.

Key features:

• KPI-focused dashboard design

• Goal tracking with progress indicators

• 30+ integrations

• White label with custom branding

• Automated report delivery

Pros:

• Affordable entry point

• Clear KPI visualization

• Clean, modern interface

• Easy to set up goals

Cons:

• Fewer integrations than larger platforms

• Limited advanced analytics

• Basic white label options on lower tiers

Pricing: Starts at $25/month for 5 dashboards. $199/month for agency plan.

Best for: Agencies focused on demonstrating ROI through clear KPI tracking.

9. Reporting Ninja — Best Budget Option

Reporting Ninja offers the lowest entry point for white label SEO dashboards. If you need basic reporting on a tight budget, it covers the essentials.

Key features:

• Basic white label branding

• 16 integrations

• Automated scheduling

• PDF and web report formats

• Drag-and-drop builder

Pros:

• Lowest price in the category

• Simple to use

• Good for agencies just starting

• Covers essential reporting needs

Cons:

• Limited integration options

• Basic design options

• May outgrow quickly

Pricing: Starts at $20/month for 10 reports.

Best for: New agencies or freelancers needing affordable reporting.

10. SearchAtlas — Best SEO + Reporting Platform

SearchAtlas combines SEO software with white label reporting capabilities. Instead of integrating separate tools, you get keyword research, site audits, and content optimization alongside dashboards.

Key features:

• Full SEO toolset included

• White label client portals

• Content optimization tools

• Site audit capabilities

• Rank tracking

Pros:

• SEO tools + reporting in one platform

• Reduces tool stack complexity

• Good value for combined features

• Modern interface

Cons:

• Jack of all trades, master of none

• Reporting less robust than dedicated tools

• May not integrate with your existing stack

Pricing: Starts at $99/month. Agency plans with white label start at $199/month.

Best for: Agencies wanting to consolidate SEO tools and reporting in one platform.

What to Look for in a White Label SEO Dashboard

Essential Features

Every white label SEO dashboard should include these basics:

• Custom branding — Your logo, colors, and domain

• Google integrations — Analytics, Search Console, Ads at minimum

• Automated scheduling — Set it and forget it report delivery

• Client access — Portal for clients to view their own data

Integration Considerations

Check whether the dashboard connects to your existing tools:

• SEO tools (Ahrefs, SEMrush, Moz)

• Rank trackers

• Call tracking

• CRM systems

• Social media platforms

Scaling Considerations

Consider how pricing scales with your growth. Per-client pricing makes sense for small portfolios but gets expensive at scale. Look for unlimited plans if you manage many clients.

If your agency produces content at scale, tools like Arvow can generate SEO-optimized content for multiple clients simultaneously. Combining automated content generation with white label dashboards creates efficient client management workflows.

FAQs

What is a white label SEO dashboard?

A white label SEO dashboard is reporting software that allows agencies to present client data under their own branding. Instead of showing clients a third-party tool's interface, clients see your agency's logo, colors, and domain.

How much do white label SEO dashboards cost?

Prices range from $20/month for basic tools like Reporting Ninja to several hundred dollars monthly for enterprise solutions like TapClicks. Most agencies find good options in the $50-150/month range.

Do I need separate SEO tools if I use a white label dashboard?

Usually yes. Most white label dashboards are reporting tools that pull data from other sources. However, platforms like WebCEO and SearchAtlas include SEO tools alongside reporting, potentially reducing your tool stack.

Can clients access their dashboard anytime?

Most white label dashboards offer client portals with 24/7 access. Clients can log in and view their data in real-time rather than waiting for scheduled reports.

What SEO metrics should I include in client dashboards?

Focus on metrics clients understand and care about: organic traffic, keyword rankings for their priority terms, leads or conversions from organic search, and traffic value. Avoid overwhelming clients with technical metrics they cannot interpret.

Final Thoughts

The right white label SEO dashboard depends on your agency size, client portfolio, and existing tool stack. AgencyAnalytics offers the most well-rounded solution for full-service agencies. DashThis wins for simplicity. Budget-conscious agencies should look at Oviond or Reporting Ninja.

Whichever tool you choose, the goal is the same: save time on reporting while presenting professional, branded dashboards that reinforce your agency value.

Related Reading

• Best SEO Software for Agencies

• Best SEO Reseller Programs

• Best White Label Local SEO Services

• Best B2B SEO Agencies