Best White Label Local SEO Services for Agencies in 2025

White label local SEO services let agencies offer local search optimization to clients without building an in-house team. The right partner handles Google Business Profile optimization, citation building, and local content creation under your brand - you handle the client relationships and keep the margins.

We evaluated dozens of white label local SEO providers based on service quality, pricing transparency, reporting capabilities, and agency support. Here are the top options for 2025.

Quick Comparison: White Label Local SEO Providers

1. BrightLocal

Best for: Citation building and local SEO reporting

BrightLocal is one of the most established names in local SEO tools. While they're primarily known for their software platform, they offer white-label citation building services and fully brandable reports that agencies can present to clients.

Key services:

• Citation building and cleanup across 1,000+ directories

• Google Business Profile audit and optimization

• White-label rank tracking and reporting

• Review monitoring and management

• Local search grid tracking

Pricing: Citation Builder Pro starts at $39/location. The platform itself runs $39-79/month for agencies, with bulk discounts available.

Pros:

• Industry-leading citation network

• Excellent white-label reporting

• Strong reputation and support

Cons:

• Not a full-service solution - you'll need to handle content and link building separately

• Platform costs add up with per-location pricing

2. SEO Reseller

Best for: Full-service done-for-you local SEO

SEO Reseller is a dedicated white-label SEO provider that handles everything from strategy to execution. They're particularly strong for agencies that want to completely outsource local SEO fulfillment without managing the work themselves.

Key services:

• Complete local SEO campaigns

• Google Business Profile optimization

• Local content creation

• Citation building and management

• Local link building

• Review generation strategies

Pricing: Local SEO packages start around $250/month. They offer tiered packages (Plus, Premium, Prime) based on keyword targets and service scope.

Pros:

• True done-for-you fulfillment

• Branded client portals and reports

• Dedicated account managers

Cons:

• Less control over execution details

• Higher starting price than DIY tools

3. Vendasta

Best for: Agencies serving multi-location businesses

Vendasta offers a complete white-label platform for agencies, including local SEO tools alongside reputation management, social media, and digital advertising. It's particularly powerful for agencies managing brands with multiple locations.

Key services:

• Local listings management across 100+ directories

• Review monitoring and response

• Local SEO reporting and analytics

• White-label marketplace with 250+ products

• AI-powered listing optimization

Pricing: Custom pricing based on agency size and needs. Expect higher investment for the full platform, but strong economics at scale.

Pros:

• Complete agency platform beyond just local SEO

• Scales efficiently for multi-location clients

• Marketplace for reselling additional services

Cons:

• Complex platform with learning curve

• Overkill for agencies focused only on SEO

4. Synup

Best for: Automated listings management

Synup focuses on local listings and reputation management with AI-powered automation. Their white-label program lets agencies offer listing sync, review management, and local analytics under their own brand.

Key services:

• Real-time listings sync across directories

• Review monitoring and AI response suggestions

• Local SEO analytics and reporting

• Google Business Profile management

• Social media posting for local businesses

Pricing: Starts at $34.99/location/month for the listings management product.

Pros:

• Strong automation capabilities

• Competitive per-location pricing

• Modern, user-friendly interface

Cons:

• Primarily listings-focused; less comprehensive SEO services

• No content creation or link building included

5. The HOTH

Best for: Agencies needing local link building

The HOTH is a well-known SEO marketplace offering white-label services. Their local SEO packages combine citation building with their link building expertise, making them a solid choice for agencies that want backlinks as part of local campaigns.

Key services:

• Local SEO packages (HOTH Local)

• Citation building and cleanup

• Google Business Profile optimization

• Guest post outreach for local relevance

• White-label reporting dashboard

Pricing: HOTH Local packages start around $150/month. Individual services available a la carte.

Pros:

• Strong link building capabilities

• Well-established reputation

• A la carte flexibility

Cons:

• Quality varies by service

• Marketplace model means less consistency

6. Pronto Marketing

Best for: Agencies serving SMBs that need web + SEO

Pronto Marketing combines website management with local SEO services. If your clients need both website support and local search optimization, Pronto's bundled approach can simplify fulfillment.

Key services:

• Local SEO campaigns

• Website maintenance and hosting

• Google Business Profile management

• Citation building

• Content writing for local businesses

Pricing: Local SEO services start around $300/month.

Pros:

• Bundled web + SEO simplifies operations

• Good for agencies serving small businesses

• Dedicated support team

Cons:

• Less specialized than pure SEO providers

• Higher starting price

7. SEO Hive

Best for: Budget-conscious agencies

SEO Hive specializes in white-label local SEO with transparent, affordable pricing. They focus on delivering consistent local SEO execution without the premium pricing of larger providers.

Key services:

• Local SEO management

• Google Business Profile optimization

• Citation building and cleanup

• Review management

• Monthly reporting

Pricing: Local SEO packages start at $199/month with clear deliverables.

Pros:

• Transparent, predictable pricing

• Good for agencies starting out with white-label

• Focused on local SEO specifically

Cons:

• Smaller operation than enterprise providers

• Limited advanced features

8. DashClicks

Best for: Agencies wanting an all-in-one platform

DashClicks provides a white-label agency platform with built-in fulfillment services. Their local SEO offering is part of a broader suite that includes PPC, social media, and reputation management.

Key services:

• Local SEO fulfillment

• White-label CRM and dashboard

• Citation management

• Reputation monitoring

• Client reporting

Pricing: Platform starts at $97/month. Fulfillment services priced separately.

Pros:

• Complete agency operating system

• Client-facing dashboard included

• Multiple service lines available

Cons:

• Platform + fulfillment costs add up

• May be more than needed for SEO-only agencies

How to Choose a White Label Local SEO Partner

Selecting the right partner depends on your agency model and client needs:

Consider your fulfillment preference

• Done-for-you: SEO Reseller, The HOTH, Pronto Marketing

• Tool-based: BrightLocal, Synup, Vendasta

• Hybrid: DashClicks (platform + services)

Match to your client profile

• Single-location SMBs: BrightLocal, SEO Hive, The HOTH

• Multi-location brands: Vendasta, Synup

• Full-service needs: SEO Reseller, DashClicks

Evaluate reporting capabilities

Your clients will judge your work based on reports. Ensure the provider offers:

• Complete white-labeling (your logo, colors, domain)

• Clear metrics clients understand

• Automated delivery options

• Custom branding for client portals

What White Label Local SEO Services Include

A comprehensive white label local SEO engagement typically covers:

Google Business Profile Optimization

The foundation of local SEO. This includes complete profile setup, category optimization, post creation, Q&A management, and photo optimization.

Citation Building and Cleanup

Ensuring consistent NAP (Name, Address, Phone) data across directories like Yelp, Yellow Pages, and industry-specific sites. Includes finding and fixing duplicate or incorrect listings.

Review Management

Monitoring reviews across platforms, providing response templates or actual responses, and implementing review generation strategies.

Local Content Creation

Location-specific landing pages, local blog content, and GBP posts optimized for local keywords.

Local Link Building

Acquiring backlinks from local publications, chambers of commerce, sponsors, and community organizations.

Scale Your Local Content with AI

While white label local SEO providers handle fulfillment, content creation often remains a bottleneck. If you're producing location pages or local blog content at scale, Arvow's AI content platform can generate SEO-optimized articles automatically - including location-specific variations for multi-location clients. This complements white label local SEO services by solving the content creation challenge.

FAQ: White Label Local SEO

What is white label local SEO?

White label local SEO is when a specialized provider delivers local search optimization services that agencies resell under their own brand. The end client never knows a third party is involved - all reports, communications, and deliverables appear to come from the agency.

How much should I charge for white label local SEO?

Most agencies mark up white label services 50-100%. If you're paying $200/month to a provider, charging $300-400/month is standard. Premium agencies with strong client relationships can charge more based on value delivered rather than cost.

Is white label SEO ethical?

Yes. White labeling is standard across industries - from software to manufacturing. What matters is that you're delivering quality results to clients. Be transparent about your role as the account manager and relationship owner, even if you don't disclose fulfillment details.

Can I white label local SEO for just one client?

Yes, most providers have no minimum. This makes white labeling accessible for agencies of any size - you can test with one client before scaling.

What should I look for in a white label provider?

Key factors: transparent communication, reliable deliverables, strong reporting, reasonable turnaround times, and clear escalation processes. Ask for case studies and references from other agency partners.

Related Reading

• Best SEO Software for Agencies

• Best B2B SEO Agencies

• SEO Lead Generation Services