7 Best SEO Software for Agencies in 2025 (We Tested Them All)

Managing SEO for multiple clients is one of the biggest challenges agencies face. Between keyword research, content creation, technical audits, and reporting, your team can easily get overwhelmed. The right SEO software can be the difference between scaling profitably and burning out your team.

We spent 3 months testing the most popular SEO tools specifically from an agency perspective. Our criteria? Multi-client management, white-label capabilities, content automation, and value for money at scale.

Here are the 7 best SEO software solutions for agencies in 2025:

Quick Comparison: Best SEO Software for Agencies

Before diving deep, here's a snapshot of how these tools compare:

1. Arvow - Best for AI-Powered Content at Scale

Arvow is an AI SEO content system built specifically for agencies that need to produce high-quality, optimized content at scale. Unlike generic AI writers, Arvow generates full articles with proper formatting, internal links, images, and schema markup ready for publishing.

What sets Arvow apart is its multi-project dashboard. You can manage dozens of client brands from a single interface, each with their own knowledge base, tone of voice, and publishing settings. The AI learns from your client's existing content to maintain brand consistency.

Key Features for Agencies

• AI SEO Writer: Generates complete, optimized articles in 150+ languages with proper H2/H3 structure, FAQs, and internal linking

• Autoblog: Automatically generates content from RSS feeds, keywords, or YouTube videos and publishes directly to client sites

• AI SEO Agent: Fixes technical SEO issues, adds schema markup, and optimizes meta tags automatically

• Multi-CMS Publishing: One-click publishing to WordPress, Shopify, Ghost, Webflow, and 5+ other platforms

• Client Knowledge Base: Upload brand guidelines, past content, and product info so AI writes in each client's voice

Pricing

Arvow offers a free trial with 3 articles to test the platform. Agency pricing scales based on content volume, with a 30% lifetime affiliate commission for agencies who refer clients.

Pros and Cons

Pros:

• Produces genuinely readable content (not robotic AI fluff)

• Massive time savings with autoblog and auto-publishing

• Agencies report ranking clients within 1-2 months

• Google Search Console integration for faster indexing

Cons:

• Focused on content creation (not a full SEO suite)

• Best paired with a keyword research tool like Ahrefs

Best for: Agencies that need to scale content production without hiring more writers. If content is your bottleneck, Arvow solves it.

2. Semrush - Best All-in-One SEO Suite

Semrush is the industry standard for comprehensive SEO tooling. It covers keyword research, site audits, backlink analysis, competitor tracking, and PPC research in one platform. For agencies that want a single source of truth, Semrush delivers.

Key Features for Agencies

• Agency Growth Kit: CRM, lead generation tools, and client portals

• Position Tracking: Daily rank monitoring across multiple locations

• Site Audit: Comprehensive technical SEO crawler

• Content Marketing Toolkit: Topic research and content optimization

Pricing

Plans start at $139.95/month for Pro (5 projects). Agency-level features require Business at $499.95/month. White-label reports are a paid add-on.

Pros and Cons

Pros:

• Most comprehensive feature set on the market

• Excellent competitive intelligence

• Strong training resources and certifications

Cons:

• Expensive at scale (per-project pricing adds up)

• Interface can be overwhelming for new users

• White-label requires additional payment

Best for: Established agencies with budget for premium tools who need research, auditing, and tracking in one place.

3. Ahrefs - Best for Backlink Analysis

Ahrefs has the most comprehensive backlink database in the industry. If link building is a core part of your agency's SEO strategy, Ahrefs is non-negotiable. Its Site Explorer and Content Explorer are best-in-class for competitive research.

Key Features for Agencies

• Site Explorer: Deep analysis of any domain's backlink profile and organic keywords

• Content Explorer: Find top-performing content in any niche

• Keywords Explorer: Accurate difficulty scores and traffic potential

• Rank Tracker: Track keywords across desktop and mobile

Pricing

Starts at $129/month for Lite (5 projects). Standard at $249/month supports more users and projects. No native white-label options.

Pros and Cons

Pros:

• Best backlink index in the industry

• Intuitive interface, fast learning curve

• Accurate keyword difficulty scores

Cons:

• No white-label reporting

• Credit-based system can run out quickly

• Limited PPC data compared to Semrush

Best for: Agencies focused on link building and competitive backlink analysis.

4. Surfer SEO - Best for Content Optimization

Surfer SEO is the go-to tool for on-page content optimization. It analyzes top-ranking pages and provides a real-time content score as you write. Great for agencies that work with content writers who need clear optimization guidelines.

Key Features for Agencies

• Content Editor: Real-time optimization scoring

• SERP Analyzer: See exactly what top pages are doing

• AI Writer (Surfy): Generate content outlines and drafts

• Audit Tool: Analyze existing content for improvement opportunities

Pricing

Essential at $79/month, Scale at $175/month (5x higher limits). Enterprise from $999/month includes white-labeling and API access.

Pros and Cons

Pros:

• Best-in-class content optimization

• Easy for writers to use independently

• Google Docs and WordPress integrations

Cons:

• Limited to content optimization (not a full SEO suite)

• White-label only on Enterprise

• Can be prescriptive about keyword usage

Best for: Agencies with dedicated content teams who need optimization guidance.

5. Search Atlas - Best for AI SEO Projects

Search Atlas combines traditional SEO tools with AI-powered automation. Their Atlas Brain assistant helps with everything from keyword clustering to content briefs. Good middle-ground between manual SEO and full automation.

Key Features for Agencies

• AI SEO Projects: Guided workflows for complete SEO campaigns

• Website Studio: Build and optimize landing pages

• Instant Indexing: Push content to Google faster

• Client Dashboards: White-label reporting on Pro+ plans

Pricing

Starter at $99/month, Growth at $199/month, Pro at $399/month with white-label. Agency plan at $999/month for 10 projects and 10 user seats.

Pros and Cons

Pros:

• AI assistant simplifies complex workflows

• Built-in link building tools

• Competitive pricing for agencies

Cons:

• Smaller backlink database than Ahrefs

• Less established than Semrush

• Some features still maturing

Best for: Mid-size agencies wanting AI assistance without going fully automated.

6. SE Ranking - Best Budget Option

SE Ranking offers enterprise-level features at small-business prices. For agencies just starting out or working with smaller budgets, SE Ranking provides rank tracking, auditing, and competitor analysis without breaking the bank.

Key Features for Agencies

• White-Label Reports: Included in all plans

• Rank Tracker: Flexible pricing based on keywords tracked

• Website Audit: Technical SEO analysis

• Lead Generator: Embed audits on your website to capture leads

Pricing

Starts at $65/month for Essential. Business plan at $119/month adds more projects and features. Agency plan available with custom pricing.

Pros and Cons

Pros:

• Best value for money

• White-label included (not extra)

• Solid feature set for the price

Cons:

• Backlink database not as comprehensive

• Interface feels dated compared to competitors

• Limited advanced features

Best for: New or budget-conscious agencies who need core SEO tools with white-label.

7. AgencyAnalytics - Best for Client Reporting

AgencyAnalytics isn't a traditional SEO tool, but it's essential for agencies that need to prove ROI. It aggregates data from 80+ marketing platforms into beautiful, white-labeled dashboards. Pair it with your SEO tool of choice for complete client reporting.

Key Features for Agencies

• 80+ Integrations: Google Analytics, Search Console, Facebook, and more

• White-Label Dashboards: Custom domain, branding, and client logins

• Automated Reports: Schedule and send branded PDF reports

• Built-in SEO Tools: Rank tracking, site audit, backlink monitoring

Pricing

Starts at $79/month for 5 client campaigns. Scales with number of clients. All plans include white-label features.

Pros and Cons

Pros:

• Best reporting tool for agencies, period

• Full white-label on all plans

• Saves hours on monthly reporting

Cons:

• Not a standalone SEO tool

• Built-in SEO features are basic

• Best used alongside another SEO platform

Best for: Any agency that needs professional client reporting across multiple marketing channels.

How We Tested These Tools

We evaluated each SEO software based on real agency needs:

• Multi-client management: Can you efficiently manage 10+ client accounts?

• White-label capabilities: Can you present it as your own to clients?

• Scalability: Does pricing make sense as you grow?

• Time savings: Does it reduce manual work?

• Learning curve: Can your team adopt it quickly?

The Bottom Line

There is no single best SEO software for every agency. Your choice depends on your biggest bottleneck:

• Content production is your bottleneck? Start with Arvow for AI content at scale.

• Need comprehensive SEO data? Semrush or Ahrefs are industry standards.

• Writers need optimization guidance? Surfer SEO is purpose-built for this.

• On a tight budget? SE Ranking delivers solid value with white-label included.

• Client reporting is painful? AgencyAnalytics makes it beautiful and automated.

Most successful agencies combine 2-3 tools: one for research/tracking (Ahrefs or Semrush), one for content (Arvow or Surfer), and one for reporting (AgencyAnalytics). Test the free trials and see what fits your workflow.

Related Reading

• What Is AI Writing

• How to Use AI for SEO

• How To Automate Blog Posts