12 Best White Label SEO Software for Agencies (2025 Guide)

White label SEO software lets agencies offer comprehensive SEO services under their own brand without building everything from scratch. The right platform handles rank tracking, reporting, audits, and content creation while your clients see only your branding.

We've tested dozens of white label SEO tools to find the best options for agencies at different stages. This guide covers 12 platforms with honest assessments of what each does well - and where they fall short.

Quick Comparison: Top White Label SEO Software

What to Look for in White Label SEO Software

Before diving into individual tools, here are the key features that separate good white label SEO software from great:

• Complete branding removal - Your logo, colors, and domain should appear everywhere clients interact with the platform

• Client portal access - Clients should be able to log in and view their own data without seeing other accounts

• Automated reporting - Scheduled reports reduce manual work and keep clients informed

• Multi-client management - Easy switching between client accounts and aggregated views

• API access - Integrate with your existing tools and workflows

• User permissions - Control what team members and clients can access

For more on reporting specifically, see our guide to white label SEO dashboards.

1. SEMrush - Best Overall White Label SEO Software

SEMrush is the most comprehensive white label SEO platform on the market. Their Agency Growth Kit add-on ($200/mo on top of base plans) unlocks full white labeling, including branded PDF reports, client portals, and removable SEMrush branding.

Key features:

• Complete SEO toolkit (keyword research, site audits, rank tracking, backlink analysis)

• White label client portal with custom domain

• Branded PDF report builder with drag-and-drop editor

• Content Marketing Platform for content optimization

• Competitor analysis across 140+ countries

• Unlimited projects on higher plans

Pros:

• Industry-leading keyword and backlink databases

• All-in-one platform reduces tool fragmentation

• Regular feature updates and improvements

• Excellent training resources and certifications

Cons:

• Premium pricing ($499+/mo for agency features)

• White labeling requires additional Agency Growth Kit purchase

• Steep learning curve for new users

• Can feel overwhelming with so many features

Pricing: $139.95/mo (Pro) to $499.95/mo (Business), plus $200/mo for Agency Growth Kit. Custom enterprise pricing available.

Best for: Established agencies that need a complete SEO platform and can justify the premium investment.

2. SE Ranking - Best Value White Label SEO Platform

SE Ranking delivers impressive white label capabilities at a fraction of competitor pricing. Their platform includes full branding customization, client portals, and a complete SEO toolkit that punches above its weight class.

Key features:

• White label interface with custom domain support

• Branded client portal and automated reports

• Accurate rank tracking with local and mobile options

• Site audit with 120+ on-page checks

• Backlink checker and monitoring

• Content editor with SEO recommendations

Pros:

• Exceptional value - full white label from $65/mo

• Clean, intuitive interface

• Flexible pricing based on ranking check frequency

• Strong customer support

Cons:

• Smaller keyword database than SEMrush/Ahrefs

• Backlink index not as comprehensive

• Some advanced features require higher plans

• Less brand recognition than major competitors

Pricing: $65/mo (Essential) to $259/mo (Business). White label available on all plans. 14-day free trial.

Best for: Small to mid-sized agencies seeking comprehensive white label SEO software without enterprise pricing.

3. AgencyAnalytics - Best for Multi-Channel Reporting

AgencyAnalytics specializes in white label client reporting with 80+ integrations. While not a full SEO toolkit itself, it pulls data from tools like Google Analytics, Search Console, Ahrefs, and SEMrush into branded dashboards and reports.

Key features:

• 80+ integrations across SEO, PPC, social, and more

• Fully white labeled client dashboards

• Built-in rank tracking and site auditor

• Automated report scheduling and delivery

• Custom domain for client portal

• Staff accounts with granular permissions

Pros:

• Most integrations of any reporting platform

• Beautiful, client-ready interface

• Consolidates data from multiple SEO tools

• Excellent client portal experience

Cons:

• Not a full SEO toolkit - you need other tools for research

• Per-campaign pricing adds up with many clients

• Built-in SEO tools are basic compared to dedicated platforms

• Some integrations require paid subscriptions

Pricing: $79/mo (Freelancer, 5 campaigns) to $399/mo (Agency, 50 campaigns). Additional campaigns at $12-16/mo each.

Best for: Agencies that already have SEO tools and need a professional white label reporting layer.

4. BrightLocal - Best for Local SEO Agencies

BrightLocal is the leading white label platform for local SEO agencies. If your clients are local businesses - restaurants, dentists, law firms, contractors - BrightLocal's specialized tools deliver more value than general-purpose SEO platforms.

Key features:

• Local rank tracking (Google Maps, local pack, organic)

• Citation building and monitoring

• Google Business Profile management

• Review management and generation

• White label reports and client portal

• Local SEO audit tool

Pros:

• Purpose-built for local SEO needs

• Affordable per-location pricing

• Citation services save significant time

• GBP management features are excellent

Cons:

• Limited value for non-local SEO clients

• No keyword research or backlink analysis

• Interface feels dated compared to competitors

• White label requires higher-tier plans

Pricing: $39/mo (Track) to $79/mo (Manage). White label reports on all plans, full white label portal on Manage plan.

Best for: Agencies specializing in local business clients. See also our guide to white label local SEO services.

5. Arvow - Best for White Label Content Generation

Arvow takes a different approach to white label SEO by focusing on the most time-consuming part: content creation. The platform uses AI to generate SEO-optimized blog posts and articles that publish directly to client sites under your agency brand.

Key features:

• AI-powered SEO content generation at scale

• Auto-publishing to WordPress, Shopify, Webflow, and more

• Multi-client dashboard for agency management

• White label content with no Arvow branding

• Keyword research and content planning tools

• Automatic internal linking

Pros:

• Dramatically reduces content production time

• Easy to scale content across multiple clients

• Direct CMS integrations eliminate manual publishing

• Predictable per-article pricing

Cons:

• Focused on content - not a full SEO suite

• No rank tracking or backlink analysis

• AI content may need editing for some use cases

• Best paired with other SEO tools

Pricing: $49/mo starter plan with article credits. Volume discounts for agencies. Free trial available.

Best for: Agencies that struggle to scale content production or want to add content services without hiring writers.

6. Ahrefs - Best for Link Building Agencies

Ahrefs offers limited white label options compared to competitors, but its backlink data is unmatched. Agencies focused on link building and competitive analysis often accept the branding limitations for access to Ahrefs' superior data.

Key features:

• Industry-leading backlink database (35T+ links)

• Comprehensive keyword research with accurate difficulty scores

• Content Explorer for link-worthy content ideas

• Site audit with technical SEO checks

• Rank tracking with SERP feature tracking

• Competitor analysis and content gap finder

Pros:

• Best backlink data in the industry

• Accurate keyword difficulty scores

• Clean, powerful interface

• Excellent for competitive research

Cons:

• Limited white label capabilities (PDF reports only)

• No client portal or custom branding

• Premium pricing with usage limits

• Per-user pricing gets expensive for teams

Pricing: $129/mo (Lite) to $449/mo (Agency). Per-user pricing on most plans.

Best for: Link building agencies that need the best backlink data and can work around branding limitations.

7. WebCEO - Best for Full Platform White Labeling

WebCEO offers some of the most complete white label customization available. You can rebrand the entire platform - from the login page to the interface - making it appear as your agency's proprietary software.

Key features:

• Complete interface rebranding (logo, colors, domain)

• Full SEO toolkit (rank tracking, audits, research)

• Client accounts with customizable access levels

• White label mobile app (enterprise plans)

• Lead generation tools

• Social media analytics

Pros:

• Most comprehensive white label customization

• Reasonable pricing for feature set

• Good for agencies wanting proprietary-looking software

• Multi-language support

Cons:

• Interface feels less modern than competitors

• Keyword database smaller than industry leaders

• Steeper learning curve

• Some features feel outdated

Pricing: $99/mo (Agency Unlimited) for full white label. Enterprise plans with custom mobile apps on request.

Best for: Agencies that want their SEO platform to appear as proprietary software.

8. Sitechecker - Best for Technical SEO Agencies

Sitechecker excels at technical SEO with automated site audits, monitoring, and white label reporting. If your agency focuses on fixing technical issues rather than content or links, Sitechecker delivers specialized value.

Key features:

• Deep technical site audits

• Continuous site monitoring with alerts

• White label PDF and online reports

• Rank tracking with historical data

• Backlink monitoring

• On-page SEO checker

Pros:

• Excellent technical audit capabilities

• Clear, actionable recommendations

• Competitive pricing

• Easy to show technical issues to clients

Cons:

• Limited keyword research capabilities

• No content optimization tools

• Smaller company with less brand recognition

• Client portal less polished than competitors

Pricing: $69/mo (Startup) to $299/mo (Agency). White label available on higher plans.

Best for: Agencies specializing in technical SEO audits and site health monitoring.

9. Serpstat - Best Affordable All-in-One Option

Serpstat is a budget-friendly alternative to SEMrush and Ahrefs. While not as comprehensive, it covers keyword research, rank tracking, site audits, and competitor analysis at a lower price point with solid white label options.

Key features:

• Keyword research with clustering

• Rank tracking with competitor comparison

• Site audit with technical checks

• Backlink analysis

• White label reports

• Team management features

Pros:

• Good value for money

• Covers all basic SEO needs

• Unique keyword clustering feature

• Clean interface

Cons:

• Smaller database than premium competitors

• Limited white label customization

• No client portal

• Support can be slow

Pricing: $59/mo (Lite) to $479/mo (Business). API access on higher plans.

Best for: Growing agencies that need all-in-one capabilities without premium pricing.

10. Moz Pro - Best for Agencies Focused on Education

Moz Pro offers white label reporting with the credibility of Moz's established brand. Their Domain Authority metric is widely recognized, which can add legitimacy to client reports even when white labeled.

Key features:

• Industry-standard Domain Authority metric

• Keyword Explorer with difficulty scores

• Site crawl with technical recommendations

• Rank tracking

• Link Explorer for backlink research

• On-page optimization grader

Pros:

• Recognized metrics (DA, PA) add credibility

• Excellent learning resources

• Clean, beginner-friendly interface

• Strong community and support

Cons:

• Limited white label options compared to competitors

• Smaller keyword and link databases

• Slower data updates

• Premium pricing for features offered

Pricing: $99/mo (Standard) to $599/mo (Premium). All plans include white label PDF reports.

Best for: Agencies that value educational resources and work with clients who recognize Moz metrics.

11. Rank Ranger - Best for Advanced Rank Tracking

Rank Ranger specializes in rank tracking with more customization than most competitors. If rankings are central to your client reports, Rank Ranger offers granular tracking and white label options.

Key features:

• Advanced rank tracking with SERP features

• Custom white label reports

• SEO and marketing dashboards

• Competitor tracking

• Local rank tracking

• API access for integrations

Pros:

• Most detailed rank tracking available

• Highly customizable reports

• Good integration options

• Competitive pricing

Cons:

• Focused on rank tracking - limited other tools

• Interface can be overwhelming

• Steeper learning curve

• No keyword research tool

Pricing: $79/mo (Lite) to $699/mo (Enterprise). White label on all plans.

Best for: Agencies where rank tracking is the primary deliverable.

12. SpyFu - Best for Competitor Analysis Reports

SpyFu's white label reports focus on competitor intelligence. If your sales pitch emphasizes what competitors are doing, SpyFu provides the data and branded reports to support that approach.

Key features:

• Competitor keyword research

• PPC competitor analysis

• Historical ranking data

• White label PDF reports

• Backlink outreach tools

• SERP history

Pros:

• Excellent competitor intelligence

• Historical data going back years

• Unlimited searches on all plans

• Good for sales presentations

Cons:

• Limited white label customization

• No client portal

• Data accuracy can vary

• Interface feels dated

Pricing: $79/mo (Basic) to $299/mo (Team). Annual discounts available.

Best for: Agencies that lead with competitor analysis in their sales and reporting.

How to Choose the Right White Label SEO Software

Selecting white label SEO software depends on your agency model and client needs. Here are the key factors to consider:

Define Your Core Services

Different tools excel at different things. If you're primarily doing local SEO, BrightLocal makes more sense than SEMrush. If content is your focus, Arvow fills that gap. Match the tool to your actual services.

Consider Your Client Presentation Needs

Some agencies need full platform white labeling (WebCEO), while others just need branded PDF reports (most tools). Don't pay for client portal features if you only send monthly report emails.

Budget Realistically

Premium tools like SEMrush and Ahrefs deliver more, but SE Ranking and Serpstat cover 80% of the functionality at 30% of the cost. Start with what you can afford and upgrade as revenue grows.

Test Before Committing

Every tool on this list offers a free trial. Test with real client data before making a decision. Pay attention to data accuracy, report quality, and how clients respond to the interface.

For a broader look at agency tools, see our comparison of the best SEO software for agencies.

Frequently Asked Questions

What is white label SEO software?

White label SEO software is a platform that lets agencies offer SEO tools and reports under their own branding. Clients see your agency's logo, colors, and domain - not the underlying software provider. This lets agencies deliver professional SEO services without building proprietary tools.

How much does white label SEO software cost?

White label SEO software ranges from $39/month (BrightLocal) to $700+/month (SEMrush with Agency Growth Kit). Most agencies spend $100-300/month on their primary SEO platform. The right budget depends on your client count and the features you need.

Can clients tell I am using white label software?

With proper white labeling, clients see only your branding. Better platforms remove all traces of the original software, including login pages, emails, and support. However, savvy clients may recognize common interface patterns or metrics if they research SEO tools themselves.

What is the difference between white label SEO software and SEO reseller services?

White label SEO software provides tools you use to deliver services. SEO reseller services provide done-for-you work (like link building or content) that you resell to clients. Software gives you more control but requires more expertise. Reseller services are hands-off but have lower margins.

Do I need multiple white label SEO tools?

Most agencies use 2-3 tools together. A common stack is an all-in-one platform (SEMrush or SE Ranking) for research and audits, a reporting tool (AgencyAnalytics) for client dashboards, and a specialized tool for your core service (BrightLocal for local, Arvow for content). Start with one and add tools as you identify gaps.

What features are essential for white label SEO software?

At minimum, you need: complete branding removal (logo, colors), branded report generation, and multi-client management. Nice-to-haves include client portal access, custom domain support, automated report scheduling, and API access for integrations.

Final Verdict

The best white label SEO software depends on your agency model:

• For comprehensive SEO capabilities: SEMrush (if budget allows) or SE Ranking (for better value)

• For client reporting: AgencyAnalytics integrates with your existing tools

• For local SEO specialists: BrightLocal covers everything local businesses need

• For content-focused agencies: Arvow automates the most time-consuming deliverable

• For full platform rebranding: WebCEO lets you present the software as your own

Most successful agencies combine 2-3 tools that cover their specific needs. Start with free trials, test with real client scenarios, and choose based on what actually improves your workflow and client results.