Privacy Policy — SEO Inspector by Arvow

Last updated: April 6, 2026

This privacy policy describes how the SEO Inspector by Arvow Chrome extension ("the Extension") collects, uses, and stores information.

What data the Extension accesses

Page content (active tab only) When you open the Extension on a webpage, it reads that page's HTML — including title tags, meta descriptions, headings, links, images, and structured data — to perform SEO analysis. This data is processed locally in your browser and is never transmitted to Arvow's servers.

Google Search Console data (optional) If you choose to connect your Google Search Console account, the Extension requests read-only access to your GSC data using the scope https://www.googleapis.com/auth/webmasters.readonly. This allows the Extension to display your site's traffic, keyword rankings, and top pages directly in the Extension popup. This data is fetched directly from Google's API to your browser and is not stored on Arvow's servers.

Google Search results pages When you visit Google Search, the Extension injects a SERP analysis panel showing keyword difficulty and whether results are cited in Google's AI Overview. This analysis is performed locally using the page's visible content.

OAuth access token When you connect Google Search Console, an OAuth access token is stored locally in your browser using Chrome's chrome.storage.local API. This token is stored only on your device and is not transmitted to Arvow.

What data we do NOT collect

• We do not collect, transmit, or store any personal information

• We do not track your browsing history

• We do not collect the content of pages you visit

• We do not sell any data to third parties

• We do not use analytics or tracking scripts within the Extension

Third-party services

The Extension communicates with the following third-party services:

• Google Search Console API (searchconsole.googleapis.com) — only when you explicitly connect your GSC account, and only to fetch data for your own verified properties

• Google APIs (www.googleapis.com) — for OAuth authentication

These services are subject to Google's Privacy Policy.

The Extension may display links to arvow.com. Arvow's website privacy policy applies when you visit arvow.com.

Data storage

All data processed by the Extension is stored locally on your device using Chrome's chrome.storage.local API. This includes:

• Your connected GSC site property URL

• Your OAuth access token

This data never leaves your device except when making direct API requests to Google's servers on your behalf.

You can remove all stored data at any time by disconnecting GSC within the Extension or by uninstalling the Extension.

Permissions used

Children's privacy

The Extension is not directed at children under 13 and does not knowingly collect information from children.

Changes to this policy

We may update this privacy policy from time to time. The "last updated" date at the top of this page reflects the most recent revision. Continued use of the Extension after changes constitutes acceptance of the updated policy.

Contact

If you have questions about this privacy policy, contact us at:

Arvow Email: [email protected] Website: https://arvow.com