12 Best White Label SEO Reports for Agencies (2025 Guide)

White label SEO reports let agencies present client data under their own brand. Instead of forwarding generic reports from third-party tools, you deliver professional, branded documents that reinforce your agency's expertise and justify your retainer fees.

We've evaluated over 15 white label SEO reporting tools to identify the best options for agencies of different sizes. This guide covers customization features, automation capabilities, pricing, and what actually makes a difference in client retention.

Quick Comparison: Top White Label SEO Reporting Tools

1. SEOptimer — Best for Lead Generation and SEO Audits

SEOptimer ranks #1 in search results for white label SEO reports for good reason. The platform combines comprehensive SEO audits with an embeddable widget that turns your website into a lead generation machine. When prospects enter their URL, they get a branded audit report while you capture their contact information.

Key features:

• Embeddable white label audit widget for your website

• Comprehensive 100-point SEO audits

• Custom branding with your logo and colors

• PDF report generation

• Lead capture and CRM integration

Pros:

• Excellent for generating new business

• Clean, professional audit reports

• Affordable entry point

• Easy setup for the embed widget

Cons:

• Limited ongoing reporting features

• Better for audits than recurring reports

• No rank tracking included

Pricing: Starts at $19/month (DIY plan). White Label plan at $39/month. Embed plans from $59/month.

Best for: Agencies wanting to generate leads through website audits and deliver branded audit reports to prospects.

2. SE Ranking — Best All-in-One SEO Platform with White Label Reports

SE Ranking delivers a complete SEO platform with white label reporting built in. Rather than connecting multiple tools, you get rank tracking, site audits, backlink monitoring, and reporting in one subscription. The white label features let you create a fully branded client portal.

Key features:

• Complete SEO toolset (rank tracking, audits, backlinks, keyword research)

• White label client portal with custom domain

• Automated report scheduling and delivery

• Report templates with drag-and-drop customization

• Guest links for client access

Pros:

• SEO tools and reporting in one platform

• Reduces tool stack complexity and cost

• Accurate rank tracking data

• Competitive pricing for features offered

Cons:

• White label requires Business plan ($189/mo minimum)

• May overlap with existing tools

• Learning curve for full platform

Pricing: Essential from $65/month. Pro from $119/month. Business (with white label) from $189/month.

Best for: Agencies wanting to consolidate SEO tools and reporting into one white label platform.

3. AgencyAnalytics — Best for Multi-Channel Reporting

AgencyAnalytics has become the industry standard for agency reporting. With 80+ integrations covering SEO, PPC, social media, email, and call tracking, it pulls all client data into one branded dashboard. The platform excels at showing clients the full picture of their digital marketing performance.

Key features:

• 80+ integrations (Google Analytics, Search Console, Ahrefs, SEMrush, social platforms)

• Built-in rank tracking with daily updates

• White label client portal with custom domain

• Automated report scheduling (daily, weekly, monthly)

• Staff accounts with granular permissions

Pros:

• Most comprehensive integration library

• Excellent client-facing interface

• Reliable rank tracking included

• Strong template library

Cons:

• Per-client pricing adds up with larger portfolios

• Some advanced features require higher tiers

• Custom integrations cost extra

Pricing: Starts at $79/month for 5 client campaigns. $12/month per additional campaign. Custom pricing for 50+ campaigns.

Best for: Full-service digital marketing agencies managing multiple channels per client.

For a deeper comparison of dashboard options, see our guide to white label SEO dashboards.

4. BrightLocal — Best for Local SEO Reports

BrightLocal specializes in local SEO, making it the clear choice for agencies serving brick-and-mortar businesses. The platform tracks local pack rankings, monitors citations, manages reviews, and generates white label reports focused on local search performance.

Key features:

• Local rank tracking (Google Maps, local pack)

• Citation tracking and building

• Review monitoring and generation

• GBP audit and insights

• White label PDF reports

Pros:

• Best-in-class local SEO features

• Accurate local pack ranking data

• Review management included

• Citation building saves manual work

Cons:

• Focused only on local SEO

• Limited for non-local clients

• White label requires higher tier

Pricing: Track plan from $39/month. Manage plan from $49/month. Full white label features require the multi-location plans.

Best for: Agencies specializing in local SEO for restaurants, dentists, contractors, and other local businesses.

5. DashThis — Best for Simple, Clean Reports

DashThis prioritizes ease of use over feature complexity. If your team struggles with technical tools or needs to create reports quickly, DashThis delivers with minimal learning curve. The pre-built templates get you from zero to client report in minutes.

Key features:

• Drag-and-drop dashboard builder

• Pre-built SEO report templates

• 34 native integrations

• Unlimited users on all plans

• CSV import for custom data

Pros:

• Easiest tool to learn and use

• Templates speed up report creation

• Unlimited users is generous

• Clean, client-friendly design

Cons:

• Fewer integrations than competitors

• No built-in rank tracking

• Limited customization for advanced users

Pricing: Individual plan at $49/month for 3 dashboards. Professional at $159/month for 10 dashboards. Business at $319/month for 25 dashboards.

Best for: Agencies wanting quick setup and simple maintenance without technical complexity.

6. Whatagraph — Best for Visual, Design-Forward Reports

Whatagraph creates the most visually impressive reports in the category. If your clients value aesthetics and you want reports that look like they were designed by a graphic designer, Whatagraph delivers. The templates turn raw data into compelling visual stories.

Key features:

• Designer-quality report templates

• 45+ data source integrations

• Cross-channel comparison widgets

• Data blending from multiple sources

• Custom visualization builder

Pros:

• Best-looking reports available

• Strong data visualization options

• Impresses clients in presentations

• Advanced customization

Cons:

• Higher price point than alternatives

• Learning curve for advanced features

• Overkill for simple reporting needs

Pricing: Professional plan from $249/month. Premium plan from $499/month with additional features.

Best for: Agencies where report presentation is a competitive differentiator.

7. Advanced Web Ranking — Best for Rank Tracking Focused Reports

Advanced Web Ranking (AWR) has been tracking rankings since 2002. While newer tools have more integrations, AWR delivers the most reliable rank tracking data with white label reporting capabilities. If accurate SERP data is your priority, AWR excels.

Key features:

• Accurate rank tracking across 4000+ search engines

• Local and mobile rank tracking

• SERP feature tracking

• White label PDF and web reports

• Competitor ranking comparison

Pros:

• Most accurate rank tracking available

• Long track record of reliability

• Excellent for SEO-focused agencies

• Detailed SERP analysis

Cons:

• Limited to rank tracking data

• Fewer integrations than dashboards tools

• Interface feels dated

Pricing: Starts at $99/month for Pro plan. Agency plan from $199/month with white label features.

Best for: SEO agencies where rank tracking accuracy is the primary reporting need.

8. Swydo — Best for Combined PPC and SEO Reporting

Swydo excels at combining paid and organic search reporting. If your clients run both Google Ads and SEO campaigns, Swydo makes it easy to show the full search picture. The platform's strength is correlating paid and organic performance.

Key features:

• Deep Google Ads and Microsoft Ads integration

• SEO metrics from multiple sources

• Automated KPI goal tracking

• Client benchmarks and targets

• White label with custom branding

Pros:

• Excellent for agencies doing both PPC and SEO

• KPI tracking with progress indicators

• Reasonable pricing for features

• Responsive support team

Cons:

• Interface feels dated compared to newer tools

• Limited social media reporting

• Fewer template options

Pricing: Starts at $75/month for 10 data sources. Pay-as-you-grow model based on data sources used.

Best for: Agencies managing both paid search and SEO for clients who want unified reporting.

9. SEO.co — Best Full-Service White Label Provider

SEO.co takes a different approach — instead of software, they provide white label SEO services with reporting included. For agencies that want to resell SEO without building internal capacity, SEO.co handles the work and delivers branded reports.

Key features:

• Full white label SEO service fulfillment

• Branded monthly reports included

• Link building, content, and technical SEO

• Dedicated account management

• Complete anonymity maintained

Pros:

• No need to do SEO work yourself

• Reports delivered with your branding

• Scale without hiring

• Established track record

Cons:

• Higher cost than DIY reporting

• Less control over deliverables

• Custom pricing requires consultation

Pricing: Custom pricing based on service scope. Contact for quotes.

Best for: Agencies wanting to resell SEO services without building internal teams.

10. WebCEO — Best Built-In SEO Tools with Reporting

WebCEO has been in the SEO space since 2001. The platform combines SEO tools (rank tracking, site audits, backlink analysis) with white label reporting. You get both the analysis capabilities and client-facing reports in one subscription.

Key features:

• Complete SEO toolkit built-in

• Rank tracking across 400+ search engines

• Technical SEO audits

• White label client portal

• Branded PDF reports

Pros:

• All-in-one SEO platform plus reporting

• Long track record of reliability

• Comprehensive white label options

• Good for agencies starting their tool stack

Cons:

• Interface shows its age

• Less polished than dedicated dashboard tools

• May overlap with existing tools

Pricing: Starts at $99/month for Agency Unlimited. Scan-only plans from $37/month.

Best for: SEO-focused agencies wanting tools and reporting combined.

11. Reportz — Best for KPI-Focused Dashboards

Reportz focuses on KPI tracking rather than raw data dumps. The platform helps you show clients exactly how their SEO investment performs against agreed-upon goals. Clean interface with affordable pricing.

Key features:

• KPI-focused dashboard design

• Goal tracking with progress indicators

• 30+ integrations

• White label with custom branding

• Automated report delivery

Pros:

• Affordable entry point

• Clear KPI visualization

• Easy goal setup

• Modern, clean interface

Cons:

• Fewer integrations than larger platforms

• Limited advanced analytics

• Basic white label on lower tiers

Pricing: Starts at $25/month for 5 dashboards. Agency plan at $199/month with full white label.

Best for: Agencies focused on demonstrating ROI through clear KPI tracking.

12. Link-Assistant (SEO PowerSuite) — Best Desktop Solution

SEO PowerSuite from Link-Assistant takes a different approach with desktop software instead of cloud-based tools. You get unlimited projects with no recurring per-client costs. The suite includes rank tracking, site audits, backlink analysis, and white label reporting.

Key features:

• Desktop-based (runs on your computer)

• Unlimited projects and keywords

• White label PDF and HTML reports

• Complete SEO toolkit (4 tools)

• One-time purchase option available

Pros:

• Unlimited projects without per-client fees

• One-time purchase option reduces long-term cost

• Complete SEO toolkit included

• Data stays on your computer

Cons:

• Desktop software (no cloud access)

• Reports must be manually generated and sent

• No real-time client portal

• Requires computer resources to run

Pricing: Professional from $596/year. Enterprise from $1,396/year with cloud storage.

Best for: Power users who want unlimited data without recurring per-client costs.

What Makes a Great White Label SEO Report?

Before choosing a tool, understand what separates effective SEO reports from data dumps that clients ignore.

Essential Elements Every Report Needs

• Executive summary — Key wins and metrics at a glance

• Traffic trends — Organic sessions, users, engagement metrics

• Keyword rankings — Priority keywords with position changes

• Conversion data — Leads, sales, or goals from organic traffic

• Work completed — What you did this period

• Next steps — What you plan to do next

For detailed guidance on structuring client reports, see our guide on creating SEO reports for clients.

Customization Options That Matter

Not all white labeling is created equal. Look for these customization features:

• Custom domain — reports.youragency.com instead of tool.com/youragency

• Logo and colors — Your branding throughout

• Email customization — Reports sent from your email domain

• Custom widgets — Add your own commentary or sections

• Template control — Standardize reports across clients

Automation Features That Save Time

The best white label SEO reporting tools handle the repetitive work:

• Scheduled delivery — Reports sent automatically (weekly, monthly)

• Data refresh — Automatic updates without manual pulls

• Alert triggers — Notifications for ranking drops or traffic changes

• Batch operations — Generate all client reports at once

Agencies producing content at scale can pair white label reports with tools like Arvow to automate both content generation and reporting. This combination reduces manual work across the entire SEO workflow.

How to Choose the Right White Label SEO Report Tool

Consider Your Client Types

• Local businesses — BrightLocal excels with local pack tracking and GBP monitoring

• E-commerce — AgencyAnalytics or SE Ranking for conversion tracking

• Multi-channel — AgencyAnalytics or DashThis for cross-platform reporting

• SEO-only — SE Ranking or WebCEO for dedicated SEO tools

Match Your Budget to Scale

• Under 5 clients — SEOptimer ($19-59/mo) or Reportz ($25/mo)

• 5-20 clients — DashThis ($49-159/mo) or AgencyAnalytics ($79-150/mo)

• 20-50 clients — SE Ranking Business ($189/mo) or AgencyAnalytics custom

• 50+ clients — SEO PowerSuite (unlimited) or enterprise tiers

Check Integration Compatibility

Before committing, verify the tool connects to:

• Your existing SEO tools (Ahrefs, SEMrush, Moz)

• Google Analytics 4 (not just Universal Analytics)

• Google Search Console

• Any call tracking or CRM systems you use

For more on building your agency toolkit, see our guide to the best SEO software for agencies.

Frequently Asked Questions

What is a white label SEO report?

A white label SEO report is a performance report generated by third-party software but branded with your agency's logo, colors, and domain. Clients see your branding instead of the software provider's, reinforcing your agency as the source of expertise.

How much do white label SEO reports cost?

Prices range from $19/month (SEOptimer DIY) to several hundred dollars monthly for enterprise solutions. Most agencies find suitable options between $50-200/month. Desktop solutions like SEO PowerSuite offer unlimited reports for annual fees.

Can I automate my SEO reports completely?

Yes, most white label tools support fully automated reporting. You can schedule reports to generate and send automatically at set intervals (weekly, monthly). However, adding manual commentary and insights typically improves client perception and retention.

What metrics should white label SEO reports include?

Focus on metrics clients understand and care about: organic traffic growth, keyword rankings for priority terms, conversions or leads from organic search, and traffic value. Avoid overwhelming clients with technical metrics they cannot interpret.

Do I need separate SEO tools if I use white label reporting software?

It depends on the platform. Pure reporting tools (DashThis, Whatagraph, Swydo) require you to pull data from other SEO tools. All-in-one platforms (SE Ranking, WebCEO, SEO PowerSuite) include SEO tools alongside reporting, potentially replacing your existing stack.

How often should I send SEO reports to clients?

Monthly reports are standard for most SEO engagements. Weekly reports can overwhelm clients with noise since SEO changes are gradual. Quarterly reports risk clients forgetting the value you provide. Monthly hits the sweet spot for demonstrating progress without over-communication.

Final Thoughts

The right white label SEO report tool depends on your agency size, client types, and existing tool stack:

• For lead generation — SEOptimer's embeddable audit widget converts website visitors into leads

• For all-in-one SEO — SE Ranking combines tools and reporting in one platform

• For multi-channel agencies — AgencyAnalytics offers the most integrations

• For local SEO — BrightLocal specializes in what local businesses need

• For visual impact — Whatagraph creates the most impressive-looking reports

Whichever tool you choose, the goal is consistent: save time on reporting while presenting professional, branded documents that demonstrate your value and keep clients retained.

Related Reading

• Best White Label SEO Dashboards for Agencies

• How to Create SEO Reports for Clients

• Best SEO Software for Agencies