7 Best White Label Rank Trackers for Agencies (2026)

A white label rank tracker shows your clients their keyword positions under your agency's name: your logo on the dashboard, your domain in the address bar, your sender address on the scheduled report, and no trace of the vendor. Every rank tracker can export a PDF, but only some let you remove their brand from the whole client experience. This list covers seven that promise exactly that on their own product pages, what each one includes, and how to pick one for the way your agency reports.

Every claim below comes from the vendor's own page, linked in each entry and checked in November 2026. Prices change often, so the only price quoted is the one a vendor prints on that page.

What white label should include in a rank tracker

Agencies use the term loosely, so check the vendor's page for these five things before you sign up:

• Branding on the interface, not only the PDF: your logo and colours inside the app your client logs into.
• A custom domain: the tracker or report loads from a subdomain you own, such as reports.youragency.com.
• Client access: read-only logins, a client portal or a shareable live report, so the client sees current positions without emailing you.
• Branded scheduled reports: automatic weekly or monthly reports sent from your own email address.
• The tracking depth your clients need: local and mobile tracking, Maps, SERP features, and increasingly ChatGPT, Perplexity and AI Overviews.

The 7 best white label rank trackers

1. SE Ranking

SE Ranking's white label covers the whole platform, not only the reports: you add your logo and colours, run it on your own domain name with no reference to SE Ranking, and give clients read-only seats with access to the tools you choose. Branded reports can be sent automatically from your corporate email or your own SMTP server, and the keyword rank tracker covers multiple search engines, locations, languages and devices. The page lists white label as part of the Agency Success Kit, starting at $69 per month on an annual subscription. Best for agencies that want one suite (rank tracking, audits, backlinks, keyword research) under their brand.

2. AgencyAnalytics

AgencyAnalytics is a client reporting platform with its own agency rank tracker for Google, Bing, Google Mobile and Google Local, delivered through automated ranking reports. Its white label features go further than most: a platform-wide logo, exact brand colours by hex code, client dashboards hosted on a custom domain with your own branded web app, a branded mobile app for clients, reports sent from your agency's email address on select plans, and multiple white label profiles so each client can get its own logo and colour scheme. The page offers a 14-day free trial. Best for agencies that report on rankings alongside PPC, social and analytics data in one dashboard.

3. Nightwatch

Nightwatch's agency rank tracker is built around automated white label reports: you build a report, schedule it, and it sends itself. Any view exports as PDF, CSV or HTML, and client portals give each client a login to live data. Tracking covers Google, Bing, YouTube, Yahoo, DuckDuckGo and Google Places across 190+ countries and 107,000+ locations, plus ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overviews with citation tracking. It imports Search Console clicks, impressions and CTR, pushes data to Looker Studio and has a REST API. Best for agencies with local clients and a growing AI search reporting line.

4. Pro Rank Tracker

Pro Rank Tracker's agency page lists unlimited white label reports, shared live reports on branded domains, a MyRanks client reporting mobile app, scheduled reports and notifications, a Data Studio integration and reports in multiple languages. Tracking is daily and covers SEO, Maps, video and AI visibility, with unlimited URLs and projects, local, mobile and geo-targeted tracking, API access and unlimited users on Agency plans. Best for high keyword volumes: the page is written for agencies tracking thousands to tens of thousands of terms.

5. Advanced Web Ranking

AWR's agency plan is described as fully whitelabeled: everything under your own domain, logo and email, with unlimited projects, users and reports. Reporting is automated and template-based (schedule once, reuse dashboards across client types, give clients live dashboards), and the same page adds SEO forecasting, Google AI Overviews and AI Mode tracking, LLM rank tracking and AI brand visibility for ChatGPT, Gemini and Claude. Best for agencies that pitch on forecasts and want unlimited users without per-seat pricing.

6. Sitechecker

Sitechecker's white label is a full platform skin: custom logos at every stage, the app on a custom Sitechecker subdomain or your own domain, email notifications with your logo and a custom sender address, and custom scripts such as your Google Tag Manager code for client chat. The same page has a white label rank tracker section with keyword position tracking and Looker Studio export next to the site audit, and it offers a 14-day free trial. Best for agencies whose retainer is technical SEO plus rankings, with a white label audit as the sales tool.

7. MonitLabs

MonitLabs' white label rank tracker is the purest version of the idea: the app is deployed under your domain but hosted and managed by MonitLabs, the app and reports carry your logo with no MonitLabs branding anywhere, and you create unlimited subaccounts for customers and employees with the privileges you choose. Tracking covers mobile, desktop and local positions on Google, Bing and Yahoo, Google Maps, SERP features, pixel and effective position, and Search Console reports. Best for resellers who want to sell rank tracking as their own product.

Where Arvow fits: white label SEO reports from Search Console

Arvow is not a rank tracker, so it is not in the list above. What it offers agencies is white label SEO reports built on Google Search Console data: clicks, impressions, CTR and average position for every query and page Google already shows, synced automatically, with your logo, brand colours and a custom domain such as reports.youragency.com, a unique shareable link per client with no login, PDF export, AI-written summaries of what changed, and unlimited client reports on the Ultimate plan. If your clients mostly want to know whether the content you publish is gaining positions and clicks, Search Console is the source of truth, and the report comes from the same platform that writes and publishes the articles. If they need daily positions for a fixed keyword list, local packs or AI answer engines, pair it with one of the seven trackers above.

How to choose

• Reselling the tracker as your own product: MonitLabs or SE Ranking, because both put the whole app on your domain.
• Rankings are one tab in a wider client dashboard: AgencyAnalytics.
• Local clients and AI search reporting: Nightwatch, or AWR if forecasting matters in the pitch.
• Tens of thousands of keywords: Pro Rank Tracker.
• Technical SEO retainers: Sitechecker.
• Content retainers reported from Search Console: Arvow's white label SEO reports.

Whichever you pick, test the client side before you commit: open the shared report in a private window and check the address bar, the sender of the scheduled email and the footer of the PDF. Those three places are where vendor branding usually survives.

FAQ

What is a white label rank tracker?

A rank tracking tool that an agency can present to clients under its own brand: the agency's logo and colours on the interface and reports, a custom domain, and client access that never shows the vendor's name.

Is a white label rank tracker the same as white label SEO reports?

No. A rank tracker checks positions for a keyword list you define, usually daily, on the search engines and locations you choose. White label SEO reports can come from a tracker or from Google Search Console data, as Arvow's do. Many agencies use both: the tracker for the agreed keyword set, Search Console for everything else the site ranks for.

Do clients see the vendor's name anywhere?

Only if the tool stops at branded PDFs. The tools above that run on a custom domain (SE Ranking, AgencyAnalytics, AWR, Sitechecker, MonitLabs and Arvow) keep the vendor out of the address bar and the login page. Check the sender address of scheduled emails separately, as it is often a plan-dependent feature.