Outranking Competitors in 24 Hours

Overview

In this breakdown, we’ll walk through how we published a single blog post targeting a competitor's name and its alternatives — and within just a few hours, generated 80 organic visits. But more importantly, this wasn’t generic top-of-funnel traffic. This was high-intent, bottom-of-funnel traffic that directly converted into signups.

This short video explains in detail what was done, why it was done, and how you can do it too:

The Goal

Our objective wasn’t to chase vanity metrics like total traffic. Instead, we aimed to:

• Capture users already familiar with our competitor

• Offer a direct alternative

• Convert those visitors into trials or paying customers

The Page

The post was structured around the keyword: “[Competitor] Alternatives”. The keyword gets just ~30 searches/month, but those 30 searches are high intent — visitors are actively looking to switch.

Here’s what made this page work:

• Clear comparison between our product and the competitor

• Screenshots and contextual images for trust

• Internal links to supporting pages

• Multiple CTAs throughout the article

• Human-edited AI content for clarity and tone

Content Strategy

• Keyword Modifiers Used:

  • [Competitor] alternative for agencies

  • [Competitor] cheaper alternative

  • [Competitor] vs [Our Product]

• Intent: Visitors already know the competitor and are dissatisfied or looking for more value. They're ready to convert.

• Execution:

  • We used Arvow to generate the first draft using the competitor’s brand data (website, docs, features, pricing pages)

  • Then edited it for tone, added real screenshots, and ensured relevance to our own offering

SEO Enhancements

• Added internal links to product and pricing pages

• Outbound links to credible sources (yes, including the competitor’s page — Google rewards transparency)

• Custom images and AI-generated visuals

• Relevant YouTube videos embedded automatically

• Clean meta title + meta description optimized for CTR

Outcome

• 80 organic visitors within the first few hours

• Page ranks #3 for "[Competitor] alternatives"

• CTR consistently above 20% due to clear intent-matching and structured content

Why It Converts

This isn't just an SEO win — it's a revenue win:

• Traffic is bottom-of-funnel

• Visitors land while actively looking for a better tool

• Clear, direct CTAs nudge them into trials

Key Takeaways

• Don’t ignore low-volume keywords — high intent beats high traffic

• Content built around competitor names can convert better than standard feature pages

• Use AI to draft, then edit to match your tone and strategy