Melbourne Digital Marketing Agency Grew from 219 to 2,000 Monthly Visits in 7 Months with Arvow

A digital marketing agency based in Melbourne, Australia went from just 219 monthly visits to almost 2,000 monthly visits in 7 months using Arvow to automate industry news articles.

According to Ahrefs, that traffic is now worth approximately $10K/month in equivalent Google Ads spend. Being in a highly competitive niche where marketing agencies know how to do their marketing, ranking is expensive. But they did it with a simple strategy: automated news articles.

The Challenge

This client is a well-established digital marketing agency in Melbourne offering SEO, Google Ads, web design, and hosting services. Despite their experience and reputation, they faced several growth challenges:

1. Highly competitive local market: Melbourne has hundreds of digital marketing agencies competing for the same keywords like "SEO agency Melbourne" and "digital marketing Melbourne."

2. Needed to rank for both branded and service-based keywords: They needed visibility for their core services (SEO, Google Ads, and web design).

3. Local SEO focus: The traffic needed to come from Australia. They couldn't just get traffic from anywhere in the world because they're interested in getting local clients.

4. Competing against larger agencies: Bigger agencies with dedicated content teams could easily do more marketing efforts than them.

In June 2025, the site had just 219 monthly organic visits, barely any traffic to work with.

The Solution

The strategy they used is one most agencies never think about: automated industry news articles.

They used Arvow to automate all the breaking news in the marketing space (whether it's SEO updates, ChatGPT announcements, or Google core updates). They took news from reputable US sources and converted them into local news articles for the Australian market.

So when anyone is looking for marketing news in Australia, they are the first to be mentioned.

With Arvow, they were able to:

• Automate industry news articles: using the AI News Writer to publish breaking news about Google updates, AI search developments, and security alerts

• Convert US news to local content: repurposing stories from reputable sources for the Australian market

• Auto-publish hands-free: using Autoblog to fully automate the process from gathering stories to publishing on their WordPress site

• Be first to market: publishing news before competitors even know it happened

This news-first strategy allowed them to capture traffic spikes around trending topics while building authority as an industry voice in Australia.

Content Strategy

The strategy is simple: automate breaking news in your industry.

They used Arvow to automatically find, generate, and publish news articles about topics their target audience cares about: Google updates, ChatGPT developments, SEO news, and more.

Real Article Examples from Their Site:

• OpenAI Unveils ChatGPT Atlas Browser, Challenging Google's Dominance

• Google's August 2025 Spam Update Targets Low-Quality Content

• The AI Search Wars: Who's Actually Winning the Battle for Users?

• Google's num=100 Parameter Removal Having Big Impacts

• How AI Overview is Hurting Google Traffic

Why News Content Works So Well

Execution with Arvow

Here's exactly how they set it up (and how you can too):

Step 1: Create News Articles

Using Arvow's AI News Writer, you can:

1. Search for any topic (e.g., "Google SEO updates")

2. See available stories from reputable sources

3. Click to generate your own branded news article

Each article includes:

• Overview of the news

• Key takeaways

• Context and analysis

• Source links: backlinks to original sources like CNN, Search Engine Journal, etc. that increase your domain rating and trust

Step 2: Automate with Feeds

But here's the best part — you don't have to do this manually.

Using Arvow's Feeds feature:

1. Create a feed for your topic (e.g., "Digital Marketing")

2. Arvow automatically refreshes every 24 hours with new stories

3. Fresh content is always ready to generate

Step 3: Full Automation with Autoblog

Using Autoblog, you can fully automate the entire process:

1. Create a campaign (e.g., "Digital Marketing News")

2. Enable full automation mode

3. Select your news feed

4. Connect your website (WordPress, Webflow, Shopify, Wix, etc.)

5. Set frequency (this agency did 3 articles per week)

6. Click start

From that moment, news articles are automatically:

• Gathered from your feed

• Generated into full articles

• Published directly to your website

Zero manual work required.

AI Search Visibility: Dominating Google AI Overviews

One of the most impressive outcomes from this project is the site's visibility in AI-powered search.

According to Ahrefs' AI citation tracking:

The site is being heavily cited in Google AI Overviews, which appear at the top of search results for many queries. This is particularly valuable because:

• AI Overviews capture user attention before traditional organic results

• Being cited builds brand authority and trust

• It represents a new source of traffic that traditional SEO doesn't fully capture

The Results

Traffic by Location

The strategy successfully maintained their local focus: 84.3% of traffic comes from Australia:

Key Takeaways

1. Automated news is an untapped strategy. Most agencies focus on evergreen content. News articles let you capture traffic spikes competitors miss entirely.

2. Repurpose US news for local markets. Take stories from reputable sources and convert them for your local audience.

3. Zero manual work required. With feeds + autoblog, the entire process runs hands-free.

4. News builds trust and backlinks. Every article cites original sources, building domain authority naturally.

5. It works for any niche. Marketing, real estate, healthcare, finance — any industry with news can use this strategy.

Ready to Replicate These Results?

This agency used Arvow to automate industry news and grow from 219 to almost 2,000 monthly visits, with traffic worth $10K/month in a highly competitive niche.

Want to see more success stories? Check out our Case Studies.

If you're an agency owner looking to grow your own website's traffic (not just your clients'), this is the strategy:

Start automating industry news with Arvow and capture traffic spikes your competitors miss.

Get Started with Arvow →