Malta Digital Nomad Visa Consultancy Grew from 200 to 2,500 Monthly Visits in 2 Months with Arvow

Malta Digital Nomad Visa Consultancy Grew from 200 to 2,500 Monthly Visits in 2 Months with Arvow

A digital nomad visa consultancy based in Malta went from just 200 monthly visits to over 2,500 monthly visits in under 2 months — a 1,150% increase — using Arvow to scale their content production.

According to Ahrefs, that traffic is now worth approximately $784/month in equivalent Google Ads spend, up from virtually nothing. But the real win? The site is now being cited across major LLMs including ChatGPT, Perplexity, Gemini, and Copilot (even outpacing their Google visibility in some cases).

All of this was achieved with a focused programmatic content strategy powered by Arvow's AI SEO Writer.

The Challenge

The operates in a uniquely difficult SEO environment:

1. Hyper-niche local market: Malta is a small island nation with limited search volume for country-specific visa queries. The total addressable search market is naturally constrained.

2. Low Domain Authority (DR 17): With only 230 referring domains and a Domain Rating of 17, the site struggled to compete against established players like government portals, NomadList, and global visa aggregator sites.

3. Limited content footprint: The site was service-page heavy with minimal blog content. There was almost no informational content capturing top-of-funnel searches.

4. Competing against global platforms: Sites like VisaGuide.World, NomadList, and government immigration portals dominate the SERPs for digital nomad visa queries.

In November 2025, the site had fewer than 200 monthly organic visits (essentially invisible in search).

The Solution

The client started using Arvow to rapidly scale content production and expand their topical footprint beyond just Malta-specific queries.

With Arvow, they were able to:

• Produce high-quality SEO articles at scale — using the AI SEO Writer to target broader digital nomad, startup, and remote work topics to capture top-of-funnel traffic

• Auto-publish content directly to their WordPress blog using Autoblog

• Leverage AI-powered optimization — structured headings, internal links, images, and proper formatting for both Google and LLMs

• Target adjacent keywords — expanding from "Malta digital nomad visa" to broader topics like taxes, insurance, startup funding, and lifestyle content that their target audience searches for

This allowed them to build topical authority fast, without hiring a content team.

Content Strategy

Instead of only targeting narrow, Malta-specific keywords, the strategy expanded into three content pillars:

1. Programmatic Guide Articles

Comprehensive "how-to" and "explained" posts targeting high-intent informational queries.

Examples:

• Navigating Taxes for Digital Nomads: A 2026 Guide to Global Compliance

• Unlock Your European Dream: The Portugal Digital Nomad Visa Explained for 2026

• Unlocking Europe: Your Guide to the Easiest Digital Nomad Visa Options in 2026

2. Programmatic Comparison & Review Articles

Insurance comparisons, software reviews, and visa option breakdowns that attract users in the consideration phase.

Examples:

• Unpacking SafetyWing Insurance Reviews: What Real Travelers Are Saying

• Is SafetyWing Nomad Insurance the Right Choice for Your Global Adventures?

• EAAs vs BCAAs: Which Should You Take? (for health-conscious nomads)

3. Programmatic Listicle & Resource Articles

Curated lists of tools, startups, accelerators, and resources that digital nomads and entrepreneurs actively search for.

Examples:

• Unlocking Innovation: A Comprehensive List of Y Combinator Companies

• Top IT Business Ideas for Startups in 2026

• Decoding Nomads Prices: A Comprehensive Guide to Digital Nomad Expenses

Execution with Arvow

Publishing Frequency

The client used Arvow's Autoblog feature to maintain a consistent publishing cadence:

• ~3 articles per day

• 30+ articles published between January 4–14, 2026 alone

• All content auto-published directly to WordPress

Content Structure

Each article followed Arvow's proven SEO structure:

• Clear H1 title optimized for search intent

• Short, engaging introduction

• Well-structured body with H2/H3 subheadings

• Bullet points, tables, and formatting for readability

• Internal links to service pages and related content

• Featured images

Topical Expansion

Rather than limiting content to "Malta visa" queries (low volume), the strategy captured traffic from the entire digital nomad ecosystem:

This expansion is what enabled the traffic explosion — the site went from competing for 50 Malta-specific keywords to ranking for 231 organic keywords across multiple topic clusters.

LLM SEO: Getting Cited Without Ranking #1

One of the most impressive outcomes from this project is the site's visibility in AI-powered search engines.

According to Ahrefs' AI citation tracking:

The site is being recommended and cited by ChatGPT more than any other LLM — and this traffic doesn't even show up in traditional SEO tools.

This aligns with research showing that nearly one-third of pages cited in ChatGPT have zero measurable Google traffic. The site is benefiting from both:

• Google traffic visible in Ahrefs (~2,500 visits/month)

• LLM referral traffic that's essentially invisible but equally valuable

The Results

Traffic by Location

The content strategy also unlocked international traffic beyond Malta:

By targeting global digital nomad topics (not just Malta visa queries), the site now attracts visitors from the US, India, and emerging markets — dramatically expanding their potential customer base.

Key Takeaways

1. Don't limit yourself to your core niche. This site 10x'd traffic by expanding from "Malta visa" to broader digital nomad topics. Adjacent content builds topical authority and captures a larger audience.

2. Volume + consistency wins. Publishing 3 articles/day with Arvow's automation allowed the site to rapidly build a content moat that would take a human team months to create.

3. LLM SEO is a massive opportunity. The site's ChatGPT citations grew 300% — and that traffic doesn't show up in any traditional SEO tool. If you're not optimizing for LLMs, you're leaving growth on the table.

4. Low DR doesn't mean low growth. Even with a Domain Rating of 17, the site achieved significant traffic growth by targeting the right keywords with quality content.

5. Programmatic content scales. Guide articles, comparisons, and listicles can be templatized and produced at scale without sacrificing quality.

How You Can Replicate This with Arvow

Here's the playbook:

1. Identify your core audience — Who are you trying to reach? What problems do they have?

2. Expand your keyword universe — Don't just target your core service keywords. Find adjacent topics your audience searches for.

3. Use Arvow to produce content at scale — Set up Autoblog to publish 2-5 articles per day targeting your keyword clusters.

4. Structure content for both Google and LLMs — Use clear headings, bullet points, tables, and direct answers to questions.

5. Interlink strategically — Connect informational content to your service/product pages to drive conversions.

6. Monitor LLM citations — Track how often your content is being cited in ChatGPT, Perplexity, and other AI tools.

Ready to Replicate These Results?

This client used Arvow to go from 200 to 2,500 monthly visits in just 2 months — and they're now being cited across every major LLM.

Want to see more success stories? Check out our Case Studies.

If you want to do the same for your site:

Start publishing with Arvow and turn AI-written content into real, compounding traffic from both Google and LLMs.

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