2 AI SEO Case Studies: B2C SaaS & Local SEO Agency

Paid ads turn traffic on instantly - but rent it from Google/Meta at a premium. When you stop paying, the tap shuts off. This case study shows how brands we work with replaced a meaningful chunk of their paid traffic with evergreen organic traffic and LLM citations, using a simple 3-step system:

1. Technical SEO that actually moves CTR and speed

2. Content that matches search and prompt intent

3. Links that raise domain authority and rankings

The result: compounding traffic that doesn’t disappear when budgets pause—plus growing visibility in ChatGPT, Perplexity, Gemini, and Google’s AI Overviews.

The Problem With Paid Ads

Core truth: Ads rent visibility. Organic + LLM SEO owns real estate.

Case Study #1: B2C SaaS in a Non-English Market (Denmark)

• Starting point: Almost zero organic traffic early in the year

• 12-month outcome: ~750 monthly organic visitors from Google/Bing, plus early LLM citations across AI engines

• Market insight: Nearly 100% of traffic from Denmark (non-English).

• Why it matters: Competing in a smaller language market accelerated authority. Instead of being a small fish in US/UK SERPs, they became a big fish locally—faster.

Takeaway: If your ICP exists outside English, international/language segmentation can be a cheat code to faster ranking and cheaper “ad-equivalent” traffic.

Case Study #2: Local SEO Agency (Lead Gen)

• Timeline: Began implementation in January; meaningful results by May

• Current footprint: ~120 monthly search visitors across ~60 keywords + emerging LLM mentions

• Ad value equivalent: If a competitor bought these same keyword clicks via Google Ads, they’d pay ~$50–$130/month at today’s CPCs.

• Why it matters: Small today, but durable—traffic doesn’t vanish when budgets pause. As keyword count and authority climb, so does the ad-equivalent value.

Takeaway: Even modest early wins replace a baseline of paid spend—and then compound.

What They Actually Did (The 3-Step System)

1) Technical SEO that actually matters

• Speed: Sub-2s LCP on key landing pages; kill heavy scripts; cache aggressively.

• Click-through Control: Rewrite meta titles/descriptions for intent + promises (e.g., add “24/7,” “Same-Day,” “Free Audit,” etc.).

• Schema Markup: Add product/service/FAQ/review schema to earn rich results (stars, FAQs, sitelinks).

• Why it matters: Ranking ≠ clicking. Better snippets lift CTR, which reinforces rankings.

Tooling note: Arvow’s Site Optimizer automates meta fixes, schema, ALT text, and on-page checks at scale. Use any stack you like—just ship the fixes.

2) Content that matches search and prompt intent

Ship pages that A) rank in Google and B) become credible sources for LLMs to cite:

• Topical clusters (pillar + spokes)

• Comparisons/Alternatives (“X vs Y”, “Best ___ for ___”)

• Feature & use-case pages (for SaaS)

• Location & service pages (for local)

• Educational/how-to posts that resolve problems directly

LLM reality: ChatGPT/Perplexity read the same open web we do. Credible, structured, up-to-date content becomes the evidence they cite—and those links carry utm_source=chatgpt, so you can see them convert.

3) Links that raise authority (the right way)

• Earn/contextual links from relevant, trusted sites (guest features, data studies, partners, PR, high-quality directories for local).

• Watch DR/UR as signals, not goals. What matters is topical trust and page-level links into the assets you want to rank.

• Result: More keywords on page 1 → more free traffic → higher “ad-equivalent” value.

Timelines & Expectations

• Paid: traffic today, gone tomorrow.

• Organic/LLM SEO: 4–12 weeks to first movement; compounds quarter by quarter.

• Durability: Traffic doesn’t cliff unless you break something major or stop maintaining.

Implementation Checklist (use this today)

• Fix LCP/CLS on top 10 landing pages

• Add schema to key templates (Product/Service/FAQ/Review)

• Rewrite 25 meta titles/descriptions for intent + CTR hooks

• Publish 8–12 high-intent pages this month (comparisons, alternatives, feature/location pages)

• Launch a link sprint (2–5 relevant placements into your top money pages)

• Tag inbound links from AI engines with UTMs and track signups (look for utm_source=chatgpt)

Key Insights

• Ads are a tax on impatience. Great for testing offers and filling gaps—but margins compress as CPCs rise.

• Organic is a capital expense that appreciates. Once built, the asset throws off traffic every day.

• LLM SEO is not a separate playbook. It’s classic SEO done so well that AI systems pick you as a source.