How to Track ChatGPT Brand Mentions

How to Track ChatGPT Brand Mentions (Using Arvow)

If you want to know whether ChatGPT mentions your brand (and how it talks about you), here’s the fastest way to set it up in Arvow.

1) Create an LLM Brand Monitor

Log into Arvow
Go to Analytics & Reports → LLM Brand Monitors
Click Create new monitor

2) Add your brand details

Brand name (exact name you want tracked)
Website URL (optional but recommended)
Brand aliases (optional): rebrands, abbreviations, common misspellings

This helps Arvow recognize mentions even when ChatGPT uses a slightly different name.

3) Add prompts that cause brand mentions

You need two prompt types:

A) Brand prompts (reputation + sentiment tracking)
These include your brand name:

“What is [Brand]?”
“Is [Brand] legit?”
“Pros and cons of [Brand]”
“Is [Brand] worth it?”

B) Discovery prompts (the money prompts)
These do not include your brand name:

“best [category] software”
“best [category] tool for agencies”
“alternatives to [competitor]”
“[competitor] vs [competitor]”

This is how you track whether ChatGPT recommends you without being prompted with your name.

4) Run the monitor (once or ongoing)

Click Run / Create monitor
Keep it running for ongoing tracking, or pause if you only want a snapshot.

5) Read the results (what to look at)

In your monitor dashboard:

Visibility: how often ChatGPT mentions your brand for each prompt
Sentiment: whether the mention is positive / neutral / negative
Prompt drill-down: click a prompt to see the actual ChatGPT response and where your brand appears

6) What to do with the data

If visibility is low on discovery prompts → publish alternatives + comparison pages and tighten homepage positioning.
If sentiment is negative → fix the issue, add proof (case studies/reviews), publish “trust” pages, then re-run prompts to see sentiment improve.

That’s it—Arvow gives you a repeatable way to track ChatGPT brand mentions + sentiment over time, and prove whether your SEO/PR/content work is improving AI visibility.