Arvow vs Semrush AI Visibility Toolkit: Best Choice for Agencies?

AI search is no longer an emerging trend - it's a primary discovery channel. ChatGPT, Perplexity, Gemini, and Google AI Overviews now handle billions of queries per month, and brands that fail to track their AI presence are flying blind. As agencies scramble to add AI visibility reporting to their service stack, two tools keep coming up: Arvow's LLM Visibility Tracker and Semrush's AI Visibility Toolkit.

The video below shows Arvow's LLM rank tracker in action:

They serve overlapping goals but take fundamentally different approaches — especially when it comes to agency workflows, pricing, and the depth of tracking available. This guide breaks down both so you can make the right call.

What Is Arvow?

Arvow is an AI SEO platform built specifically for agencies and marketers who want to rank on Google and get cited by LLMs. Unlike point solutions that only track AI mentions, Arvow closes the full loop: track where your clients are missing in AI answers, create optimized content to fix it, and publish automatically. The platform includes an AI SEO Writer, Autoblog, white-label SEO reports, an AI SEO Agent, and the LLM Visibility Tracker — all in one subscription.

The LLM Visibility Tracker covers what matters for agency reporting in 2026:

• All major LLMs in one dashboard: ChatGPT, Claude, Perplexity, Gemini, Grok, and DeepSeek — no platform left out, no per-platform fees.

• Unlimited prompt tracking: Set up as many tracking prompts as you need across every client. No caps, no add-ons.

• Sentiment analysis: Know not just if your clients are mentioned, but how — positive, neutral, or negative framing.

• Full AI response previews: See the exact text each LLM generates when someone asks a relevant query, so you can spot inaccuracies and content gaps.

• Competitor benchmarking: Compare share of voice against named competitors on the same prompts.

• White-label reports: Generate presentation-ready client reports directly from the platform.

• Daily tracking updates: Rankings refresh daily so you can connect content changes to visibility improvements.

Because Arvow combines tracking with content creation, there's no gap between insight and action. If a client isn't showing up for a high-intent prompt, you can create a targeted article to address that gap without switching tools.

What Is the Semrush AI Visibility Toolkit?

Semrush launched its AI Visibility Toolkit in 2025 as a standalone add-on and later bundled it into Semrush One, their flagship package combining traditional SEO with AI tracking. The toolkit is a serious product from one of the most established names in SEO, and it brings real breadth to the table.

Key features include:

• AI Visibility Score: A benchmark metric showing how often your brand appears across AI platforms relative to competitors.

• Prompt Tracking: Monitor daily visibility for specific queries across ChatGPT, Gemini, Google AI Overviews, Google AI Mode, and Perplexity.

• Prompt Research: A keyword-research-style tool for discovering high-volume AI queries in your niche — essentially, "keyword research for LLMs."

• Competitor Research: See how rivals are positioned in AI answers across topics and prompts.

• Brand Performance Reports: Sentiment, citation sources, and how AI platforms describe your brand.

• AI Crawlability Audit: Technical audit flags issues preventing AI systems from indexing and citing your content.

• Integration with Semrush SEO data: If you're already in Semrush, you get a unified view of traditional rankings and AI visibility side-by-side.

On paper, the toolkit is comprehensive. In practice, the value depends heavily on whether you're already paying for Semrush's core SEO platform — because the pricing model gets complicated fast.

Pricing: Where Things Get Messy

This is the most critical section for agencies evaluating either tool.

Semrush AI Visibility Toolkit Pricing

The standalone AI Visibility Toolkit starts at $99/month per domain, with 25 daily tracked prompts. But that's just the entry point. Here's what a real agency deployment looks like:

• Semrush SEO plan (required for meaningful use): Starting at $139.95/month

• AI Visibility Toolkit add-on: $99/month per domain

• Each additional client domain: +$99/month

• Each additional team member needing AI Visibility access: +$99/month

• Adding just one teammate with 50 extra prompts brings the cost to $258/month — before you've added a second client

Purchasing the SEO Classic and AI Visibility plans separately costs around $239/month for the basic plan. Semrush One bundles both starting at $199/month, which saves approximately $40 — but the savings erode quickly as you scale across clients and team members.

Adding a new team member to a Semrush One plan costs $45–$100/month, and if that team member needs AI Visibility access, it's an additional $99/month per user.

For an agency managing even five active clients with a small team of three, you're realistically looking at $700–$1,200/month just for the tracking and reporting layer.

Arvow Pricing

Arvow includes the LLM Visibility Tracker with unlimited prompts and all LLM platforms in its standard plans — no per-client domain fees, no per-seat AI add-ons. Agencies managing multiple clients don't pay more per client just to track them. The white-label reporting is also included, not a paid upgrade.

For agencies where AI visibility reporting is a client deliverable (not just an internal research tool), the cost difference is significant.

Head-to-Head Comparison

The Agency Angle

The core tension here is specialization vs. ecosystem lock-in.

Semrush AI Visibility Toolkit makes the most sense if you're already running all your SEO inside Semrush. The data integration is genuinely useful — seeing traditional rank tracking and AI visibility in the same dashboard, correlating backlink profile with AI citation frequency, and pulling both into unified reporting. If your agency is already spending $250–$500/month on Semrush for keyword research and site auditing, the incremental cost for the AI Visibility add-on is more defensible.

But if you're evaluating the toolkit purely for AI visibility tracking, the per-domain and per-seat fees make it hard to justify at scale. Managing multiple accounts means the standalone tool might cost too much to have any justifiable ROI, given that each new client domain costs $99/month.

Arvow's model is built for exactly the agency workflow Semrush charges extra for: multiple clients, multiple team members, white-label client reporting, and the ability to immediately act on visibility gaps with content. The AI SEO Agent can automatically fix on-page technical issues, internal linking, and schema markup — the same things Semrush flags in its crawlability audit but leaves you to fix manually.

There's also an LLM coverage gap worth noting. Semrush doesn't currently track Claude or Grok, two platforms growing in market share. Anthropic's Claude in particular is increasingly embedded in business tools and enterprise workflows, making it a meaningful channel for B2B brands. Arvow tracks both.

What the Data Says About AI Search Growth

The case for prioritizing AI visibility tracking is strengthening. According to Gartner, traditional search engine volume is expected to decline as AI chatbots absorb a growing share of informational queries. Brands that treat AI visibility as a supplementary metric rather than a core KPI will find themselves losing organic reach without understanding why.

For agencies, this creates both a risk and a service opportunity. Clients will increasingly ask "are we showing up in ChatGPT?" alongside "are we ranking on Google?" — and the agencies with the infrastructure to answer that question (and do something about it) are the ones that retain clients and charge more.

Which Should You Choose?

Arvow is the better fit if:

• You run an agency and need to track multiple clients without per-domain fees

• You want unlimited prompt tracking across all major LLMs including Claude and Grok

• White-label reporting is a requirement, not a nice-to-have

• You want to close the loop between identifying gaps and creating content to fix them

• You're not already invested in the Semrush ecosystem

Semrush AI Visibility Toolkit is the better fit if:

• You're already a heavy Semrush user and want everything in one dashboard

• You need the deepest integration between traditional SEO data and AI visibility

• You have an enterprise budget where per-domain fees are manageable

• You value Semrush's prompt research database and historical benchmarking

Bottom Line

For agencies evaluating these tools fresh in 2026, Arvow delivers more for less. Unlimited prompts, broader LLM coverage, white-label reports, content creation, and no per-client surcharges — it's built around the economics of agency work in a way Semrush's toolkit is not.

Semrush is a world-class SEO platform that has added strong AI visibility capabilities. But it's still priced like a premium enterprise tool, and the modular fee structure can produce bill shock at scale.

If you're ready to see how your clients actually appear across every major AI platform, you can start tracking for free with Arvow and have your first dashboard live in under two minutes.