Arvow vs Profound: AI Brand Visibility Tracking for SMBs vs Enterprise

The comparison you're actually making here isn't just two tools — it's two completely different assumptions about who you are and what problem you're solving.

Profound is built for Fortune 500 marketing teams justifying AI visibility as a board-level strategic priority. Arvow is built for agencies and growing businesses that need to track AI visibility, act on it, and do both without a six-figure software budget or a sales process.

If you landed here, you're probably one of three things: an agency evaluating both, an SMB that just got quoted Profound's enterprise pricing, or someone who wants the context to make a smart call. Here's that context.

What Profound Is Built For

Profound is an enterprise GEO platform backed by $23.5M in funding (Khosla Ventures seed, Kleiner Perkins Series A with NVIDIA participation). It processes 5M+ citations daily, tracks 4M+ AI crawler visits, handles 1M+ prompts monthly, and operates across 18 countries. SOC 2 Type II certified. Deeply integrated with enterprise security stacks (AWS, Cloudflare). A world-class engineering team in Manhattan.

It is genuinely one of the most capable AI visibility platforms in the market — for the customers it was designed for.

Those customers are Fortune 500 brands where AI recommendation share directly influences hundreds of millions in revenue. The kind of companies that have dedicated AI search analysts, can sign multi-year enterprise contracts, and need multi-brand, multi-region, multi-language tracking with enterprise-grade security compliance built in.

That context matters for everything below.

Profound's Key Features

Conversation Explorer: Profound's standout innovation — shows real-time AI search volume data, meaning you can see how often specific industry topics are being asked across AI platforms, not just whether you appear. It surfaces trending questions, competitor answer share, and visibility gaps at the topic level before you even set up prompt tracking.

Multi-platform coverage: Tracks ChatGPT, Claude, Gemini, Perplexity, Copilot, Meta AI, Grok, and emerging platforms — the broadest LLM coverage of any tool in the market.

Answer Engine Insights: Citation tracking, sentiment, competitive share-of-voice, and visibility scores across all covered platforms. Granular dashboards configurable by brand, region, and product line.

Prompt Discovery: Automatically surfaces relevant prompts based on your brand and category — you don't have to know what to track, the platform finds it for you.

Agent Analytics: Shows which AI crawlers (GPT-bot, ClaudeBot, Gemini, etc.) are visiting your site, what content they're analyzing, and how that maps to your AI visibility. This is a genuinely unique capability.

Content workflows: Generate briefs and optimized content drafts directly inside the platform. One-click content creation tied to specific AI visibility gaps.

Agency Mode: Central dashboard for client workspaces, including pitch environments for prospects you haven't signed yet.

Integrations: Contentful CMS integration, API access, enterprise workflow tooling.

Profound's Limitations

Pricing is a hard wall for most teams. The entry plan is $99/month for 50 prompts tracking ChatGPT only. To track multiple AI platforms, you're looking at custom enterprise pricing — multiple sources put real deployments at $2,000+/month, with annual contracts. Profound is 48% more expensive than the average AI visibility tool, based on a study of 30+ platforms. For context, the average is already $337/month.

No self-serve. You can't sign up and start testing. You go through a sales process, scoping calls, and a contract. For agencies that want to spin up tracking for a new client quickly, or SMBs that want to evaluate before committing, this friction is a dealbreaker.

Tracking only — no content production, no publishing, no site optimization. Profound tells you where you stand in AI answers. It generates content briefs. But it doesn't write your blog content at scale, auto-publish to your CMS, fix your site's technical SEO issues, or run an automated content operation. For teams that need visibility data and a way to act on it, Profound is one piece of a larger (and more expensive) stack.

No traditional SEO integration. Keyword tracking, rank monitoring, Google Search Console data — none of that is in Profound. It's a pure-play AI visibility tool.

What Arvow Does Differently

Arvow approaches AI visibility as one layer of a complete SEO operation — not a standalone strategic intelligence product. The LLM Visibility Tracker monitors your brand across ChatGPT, Claude, Gemini, and Perplexity with unlimited prompt tracking, full AI response previews, sentiment analysis, and daily updates. You can bulk-import prompts, see exactly how each LLM describes your brand, and generate white-label client reports — all included in the standard plan, no add-ons, no sales call.

But the reason Arvow wins for SMBs and agencies isn't just the tracker. It's that the tracker is connected to everything else you need to actually improve your AI visibility.

When Arvow shows you a prompt where you're not appearing, you can immediately create a targeted article using the AI SEO Writer — a fully assembled piece with images, internal links, external links, and proper structure, ready to publish. You can set up an Autoblog to produce content on that topic continuously, on schedule, without manual intervention. You can point the AI SEO Agent at your site to fix the technical issues — missing schema, weak meta titles, internal linking gaps, image alt text — that may be preventing AI crawlers from properly indexing and citing your content. And you can push everything through white-label SEO reports that pull Google Search Console data with AI interpretation and go out under your agency's brand.

That closed loop — track → identify gap → create content → publish → fix technical issues → track again — is what Profound doesn't have. Profound is the intelligence layer. Arvow is the intelligence layer and the execution layer.

Feature Comparison

The Pricing Reality

This is where the comparison gets straightforward for most readers.

Profound's real-world cost for multi-platform enterprise tracking runs $2,000+/month on an annual contract, after a sales process. The $99/month entry plan tracks 50 prompts on ChatGPT only — useful for proving out the concept, but not a functional deployment for any brand that actually wants to understand its AI presence.

Arvow includes the LLM Visibility Tracker with unlimited prompts across all four major platforms in its standard plans, with a 40% annual discount and a free trial requiring no credit card. Full pricing here.

For an agency managing five clients, the math isn't close. For an SMB monitoring their own brand, it isn't either.

Who Should Use Each

Use Profound if you're at a large enterprise where AI search share directly influences significant revenue, you have a dedicated marketing analytics team, you need SOC 2 compliance and enterprise security integrations, and you want the deepest available AI visibility intelligence — including Conversation Explorer, Agent Analytics, and prompt auto-discovery — with budget to match.

Use Arvow if you're an agency managing AI visibility tracking as a client deliverable alongside content and SEO execution, or an SMB/SaaS brand that wants to understand and improve its AI presence without an enterprise contract and sales process. The tracker is more than capable for the vast majority of use cases — unlimited prompts, real AI response previews, sentiment analysis, white-label reports — and it's connected to the tools you need to actually move the numbers.

The core question is whether you need intelligence or intelligence + execution. Profound is the former. Arvow is both. Start tracking for free →