Arvow vs Ahrefs Brand Radar: Which Is Better for AI Visibility Tracking in 2026?

AI is now a primary discovery channel. ChatGPT, Perplexity, Claude, and Gemini are answering millions of buying-intent queries every day — and if your brand isn't showing up in those answers, you're invisible to a growing segment of your market. LLM-driven traffic is up over 800% year-over-year, and the brands winning in 2026 are the ones actively tracking and optimizing their AI presence.

Here's a demo on how it works:

Two tools have emerged as go-to options for this: Arvow's AI Visibility Tracker and Ahrefs Brand Radar. This article breaks down both, head-to-head, so you can pick the right one for your situation.

What Is Arvow's LLM Visibility Tracker?

Arvow is an all-in-one AI SEO platform built for agencies and marketers who want to rank on Google and get cited by LLMs. The platform covers everything from AI content writing and autoblogging to automated SEO reports — and its LLM Visibility Tracker is the feature purpose-built for AI brand monitoring.

Here's what the tracker does:

• Tracks brand mentions across all major LLMs: ChatGPT, Claude, Perplexity, Grok, DeepSeek, and Gemini — all covered in one dashboard, with no per-platform fees.

• Unlimited prompt tracking: Unlike most competitors that cap you at 50–200 prompts, Arvow lets you track as many prompts as you need.

• Sentiment analysis: You don't just see if you're mentioned — you see whether the mention is positive, neutral, or negative.

• Full AI response previews: Click any prompt and see exactly how an LLM is presenting your brand — whether it's in a list, a comparison table, or buried in a paragraph.

• Competitor benchmarking: Compare your AI share of voice against competitors on the same prompts.

• Daily updates: Rankings and mentions refresh daily so you can track the impact of content changes in near real-time.

• White-label reports: Built for agencies — generate client-ready reports directly from the dashboard.

Setup takes under 90 seconds: add your brand, input prompts (one-by-one or bulk import), and start tracking. Because Arvow also includes AI content creation tools, you can identify which prompts you're not winning and immediately create optimized content to fix that — all in one platform. This is something no pure-play AI tracking tool offers.

What Is Ahrefs Brand Radar?

Ahrefs Brand Radar is Ahrefs' entry into AI visibility tracking. It's an ambitious product that draws from a massive index of 200M+ prompts to surface where your brand appears across AI platforms, web, YouTube, TikTok, and Reddit.

Key features include:

• Six AI platform indexes: Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, and Copilot.

• 240M+ prompt database: Brand Radar pulls from real search-backed prompts rather than synthetic ones, giving broad coverage across high-volume topics.

• Custom prompt tracking: Launched in January 2026, letting paid users track specific prompts instead of relying solely on the native index.

• Historical data: One of the few tools with AI mention data going back to 2024.

• Ecosystem integration: AI citation data appears alongside traditional SEO metrics in Site Explorer, making it useful if you're already managing all your SEO inside Ahrefs.

• Multi-channel monitoring: Beyond AI, it tracks Reddit, YouTube, and TikTok brand mentions.

Brand Radar is best understood as a research database rather than a live tracking tool. This distinction matters a lot depending on what you need.

Arvow vs Ahrefs Brand Radar: Direct Comparison

The Pricing Problem with Ahrefs Brand Radar

This is where Brand Radar runs into serious trouble for most teams. Ahrefs charges $199/month per AI index — or $699/month for all six indexes bundled — on top of the base Ahrefs subscription starting at $129/month. Getting full AI coverage means spending upwards of $828–$1,148/month just for the tracking layer.

For enterprise brands already deep in the Ahrefs ecosystem with large budgets, this might be acceptable. For agencies managing multiple clients, or SaaS brands watching unit economics, it's prohibitive.

Arvow includes all AI platforms in one plan, with no per-platform fees. If you're an agency already running AI SEO for clients, the ability to track unlimited prompts across all LLMs — and generate white-label reports — at one flat price is a fundamentally different value proposition.

The Accuracy Issue with Brand Radar

Independent testing has raised questions about Brand Radar's accuracy in its AI tracking modules. One widely cited test found Brand Radar reported far fewer actual LLM mentions than were manually verifiable. The snapshot-based methodology — where prompts are run at scheduled intervals rather than continuously — means you can easily miss mentions that happen between snapshots.

Brand Radar's own team has acknowledged the UI and accuracy need work. For directional, high-level strategic analysis, the tool provides useful signal. For teams that need reliable, prompt-level data to optimize content and prove ROI to clients, that unreliability is a real problem.

Arvow's approach of running prompts continuously and surfacing actual AI response text gives you verifiable data — you can see exactly what was said, not just whether a mention was detected.

Which Tool Is Right for You?

Choose Arvow if:

• You want to track and improve your AI visibility in one platform

• You need unlimited prompt tracking without per-platform fees

• You're an agency that needs white-label reports for clients

• You want sentiment analysis and full AI response previews

• You don't already have an expensive Ahrefs subscription

Choose Ahrefs Brand Radar if:

• You're already deeply embedded in the Ahrefs ecosystem and the cost is manageable

• You need historical AI mention data going back to 2024

• You want to combine AI visibility with Reddit, YouTube, and TikTok monitoring

• You have an enterprise budget and an in-house team to work with the data

The Bottom Line

For most agencies and marketing teams in 2026, Arvow is the better tool for AI visibility tracking. Unlimited prompts, all major LLMs covered, sentiment analysis, full response previews, white-label reports, and content creation integration — at a fraction of the cost of Brand Radar's full package.

Ahrefs Brand Radar is a powerful research tool for enterprise teams already in the Ahrefs ecosystem. But it's not built for the workflow most teams actually need: track a set of high-intent prompts, see exactly how you're being described, and take action to improve it.

Arvow is built around that exact workflow. You can start tracking your AI brand mentions for free and see where you stand across every major LLM in under two minutes.