From 18K to 40K Visitors a Month with a Supplements Brand

Client Profile

The client, a workout supplements brand based in Canada, operates in one of the most competitive niches online, the supplement market. With strong competition and a lot of established players, standing out and driving substantial organic traffic posed a significant challenge.

The Challenge

Initially, the brand was getting approximately 18,000 monthly organic visitors. Their goal was clear: significantly boost their organic search presence to increase sales and establish stronger authority in their niche. The challenge was not only to grow traffic but also to ensure that this traffic converted into actual sales.

SEO Strategy Implemented

To achieve this goal, the client adopted a holistic SEO approach: leveraging Arvow’s advanced content creation capabilities alongside strategic backlink building. The strategy focused on three critical pillars of SEO:

On-Page SEO:

• Regularly publishing fresh, relevant content optimized for both search engines and user experience.

• Updating existing content to maintain relevance and improve rankings.

• Optimizing UI/UX for higher conversion rates, ensuring visitors took desired actions (e.g., purchasing supplements).

Off-Page SEO (Backlink Building):

• Consistently building high-quality backlinks (5-6 DR40+ links/month) from highly relevant and authoritative websites within the health and fitness niche.

Technical SEO:

• Ensuring optimal website performance through improvements in page speed, structured data (schema), meta tags, and overall site usability.

Leveraging Arvow for Content Creation

Arvow played a crucial role in streamlining content production. It enabled the brand to:

• Publish between 1 to 10 pieces of high-quality content per week, including blog posts and “money pages” (product pages designed specifically for conversions).

• Update existing content regularly with fresh insights, images, videos, and optimized copy to maintain relevance and improve rankings.

• Automate keyword research processes to identify high-value buyer-intent keywords that directly contributed to increased conversions.

Results Achieved

The combination of Arvow-generated content and strategic backlinking delivered impressive results:

Within a few months of implementation, the website’s monthly organic traffic surged from approximately 18,000 visitors to a peak of around 40,000 visitors. This growth was directly attributable to the holistic SEO approach, particularly the quality of AI-generated content that resonated with search intent and the targeted backlinks that enhanced domain authority.

Why It Worked

• AI-Powered Content at Scale: Arvow enabled rapid production of high-quality, buyer-intent-driven content at scale. This approach allowed the client to consistently publish fresh, relevant content that resonated with their audience.

• Strategic Backlinking: High-quality backlinks improved domain authority (DA), boosted referral traffic from reputable sources, accelerated indexing by search engines, and enhanced overall visibility.

• Holistic Approach: Addressing all three pillars of SEO: on-page optimization for user experience (UX/UI), off-page backlinking strategies for authority building, and technical fixes, ensured sustained growth even during algorithm updates.

Conclusion & Key Takeaways

This case study clearly demonstrates how Arvow combined with targeted backlink strategies can significantly enhance organic traffic growth, even in highly competitive niches like health supplements. The automation capabilities of Arvow enabled faster iteration cycles for content production and optimization, while carefully selected backlinks provided essential credibility signals to Google.

By adopting a holistic SEO strategy powered by Arvow’s automation tools and strategic link-building practices, businesses can significantly increase their organic search traffic and conversions.